Learn to make money online with TikTok’s business school program

TikTok Shop recently launched the TikTok Shop Business School, a transformative one-day program designed to equip Filipino entrepreneurs with the essential skills to thrive in the digital realm.

This comprehensive initiative aims to empower local businesses and foster growth in the e-commerce landscape.

The inaugural session of the TikTok Shop Business School brought together 50 entrepreneurs from TikTok Shop for a full-day program packed with insightful master classes.

The curriculum included sessions on Corporate Strategy and Business Model led by Kim Lato, Founder and CEO of Kim’s Store; Financial Management guided by Mico Panis, Head of Marketplace Deliveries at Grab; Talent and Human Resources overseen by Rase Eustaquio, Head of People at 917 Ventures; Brand Identity and Marketing conducted by Jay Bernardo, President of Bayan Family Foundations; and Supply Chain Oversight managed by Edison Villeno, Marketing Manager for J&T.

Toff Rada, Public Policy Head at TikTok Philippines, emphasized the pivotal role of small and medium enterprises (SMEs) in the Philippine economy. Through TikTok Shop Business School, the platform aims to provide a holistic e-commerce experience that entertains, educates, and engages buyers simultaneously, paving the way for local entrepreneurs to expand and elevate their businesses.

Jay Bernardo, President of Bayan Family of Foundations, expressed enthusiasm for partnering with TikTok Shop to accelerate the growth of local entrepreneurs in the digital sphere. By offering training from industry experts and fostering a community of learning, the initiative seeks to enhance the development of Filipino entrepreneurs in the rapidly evolving digital economy.

Kim Lato, Founder and CEO of Kimstore, highlighted the transformative power of entrepreneurship in driving economic empowerment and positively impacting lives across the Philippines. Lato’s involvement in the TikTok Shop Business School underscores the commitment to mentorship and knowledge-sharing to nurture a diverse and inclusive e-commerce industry in the country.

TikTok Shop remains dedicated to providing Filipino entrepreneurs with the necessary support, guidance, and tools essential for business growth. This commitment is exemplified through initiatives like the Buy Local Shop Local campaign, launched within the app to enhance exposure for local sellers nationwide, further solidifying TikTok Shop’s commitment to empowering and uplifting the local business community.