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CASH IN ON CONCEPCION! Manulife’s New CMO To Shake Up Your Health And Wealth

The days of feeling like your insurance company is a faceless vault are officially ending. On April 27, 2026, Manulife Philippines signaled a massive shift in how it talks to you by appointing Joy Ann Concepcion as its new Chief Marketing Officer.

This move is about more than a title change. It is a signal that Manulife, the local arm of the global financial giant Manulife, is betting on AI and digital transformation to fix the friction in your financial life.

Concepcion is now in charge of the company’s entire Marketing agenda. This includes everything from brand advertising and social media to the digital platforms you use to track your money and the AI-driven tools meant to speed up your claims.

Why does this matter for your wallet? For years, insurance has felt like a chore filled with paperwork and confusing jargon. Manulife Philippines President and CEO Rahul Hora says Concepcion’s job is to deliver simpler, connected customer experiences.

The goal is to make Manulife the #1 choice for Filipino customers by focusing on customer outcomes rather than just selling policies.

Since joining the company in 2017, Concepcion has worked to turn marketing priorities into real impact. In her new role on the executive committee, she is tasked with making protection, health, and wealth solutions actually feel accessible.

By integrating performance marketing and growth strategies with corporate social responsibility, the company aims to prove it can be both high-tech and human.

You are being squeezed by a fast-paced economy, and Manulife knows it. If this leadership shift works, your next interaction with your insurance provider might finally feel as intuitive as your favorite shopping app.

The future of your financial security is becoming digital, personal, and much easier to navigate.
#2026 #AI #BUSINESS #events #Finance #latest #LIFESTYLE #news #Philippines #Technology

# contentMap.en
CASH IN ON CONCEPCION! Manulife’s New CMO To Shake Up Your Health And Wealth

The days of feeling like your insurance company is a faceless vault are officially ending. On April 27, 2026, Manulife Philippines signaled a massive shift in how it talks to you by appointing Joy Ann Concepcion as its new Chief Marketing Officer.

This move is about more than a title change. It is a signal that Manulife, the local arm of the global financial giant Manulife, is betting on AI and digital transformation to fix the friction in your financial life.

Concepcion is now in charge of the company’s entire Marketing agenda. This includes everything from brand advertising and social media to the digital platforms you use to track your money and the AI-driven tools meant to speed up your claims.

Why does this matter for your wallet? For years, insurance has felt like a chore filled with paperwork and confusing jargon. Manulife Philippines President and CEO Rahul Hora says Concepcion’s job is to deliver simpler, connected customer experiences.

The goal is to make Manulife the #1 choice for Filipino customers by focusing on customer outcomes rather than just selling policies.

Since joining the company in 2017, Concepcion has worked to turn marketing priorities into real impact. In her new role on the executive committee, she is tasked with making protection, health, and wealth solutions actually feel accessible.

By integrating performance marketing and growth strategies with corporate social responsibility, the company aims to prove it can be both high-tech and human.

You are being squeezed by a fast-paced economy, and Manulife knows it. If this leadership shift works, your next interaction with your insurance provider might finally feel as intuitive as your favorite shopping app.

The future of your financial security is becoming digital, personal, and much easier to navigate.
#2026 #AI #BUSINESS #events #Finance #latest #LIFESTYLE #news #Philippines #Technology