LVMH has named Jean-Christophe Babin as CEO of its Watches division, effective April 1, 2025.

Babin, currently CEO of Bvlgari, will take over from Frédéric Arnault, who has been appointed CEO of Loro Piana.

In his expanded role, Babin will oversee the development and growth strategies for Hublot, TAG Heuer, and Zenith while continuing to lead Bvlgari.

Julien Tornare, Antoine Pin, and Benoit de Clerck, the respective CEOs of Hublot, TAG Heuer, and Zenith, will report to him.

Babin previously served as CEO of TAG Heuer for 12 years before leading Bvlgari in 2013, where he implemented a modernization strategy.

A graduate of HEC Paris, Babin brings decades of leadership experience in luxury and consumer goods to his new position.