The Bank of the Philippine Islands (BPI) is doubling down on its sustainability narrative with new green promos, lofty ESG claims, and a PR blitz for its so-called “Sustainability Awareness Month.”
BPI paraded its ESG+E₂ framework—an awkward mashup of profit and purpose—while rehashing its resume as the first Philippine bank to phase out coal, use renewable energy in branches, and finance the repurposing of coal plants.
The bank touted its pioneering efforts in issuing green and COVID-era social bonds, introducing solar mortgages, and mandating ESG goals for employees.
Through its Sustainable Development Finance Program, BPI says it supports everything from solar to sewage, offering technical evaluations and loans for eco-conscious projects.
To hook the masses, BPI is offering 0% installment plans on solar panels via partner merchants and promos like waived fees for solar mortgage loans and P5,000 in EV charging credits for auto loan clients.
Despite the moral posturing, the effort also smells like a well-oiled attempt to turn ESG into ROI, blending climate guilt with consumer debt.
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