8 Insights from Jumio’s 2025 Study on How Students Demand Stronger Digital Identity Protection

A group of four students sitting together, each reading a book, with expressions of focus and engagement. A graphic overlay promoting Jumio's identity verification services is also present.

Students are embracing AI faster than anyone else, but their concerns about scams, fraud, and data misuse are louder than ever.

Jumio’s 2025 Online Identity Study reveals how the most AI-savvy generation is shaping the future of digital trust.

1. Students lead in generative AI adoption
Seventy percent of students globally — and 56% in Singapore — already use AI tools to create or edit images, making them both innovators and high-value targets for scams.

2. Deepfakes are impossible to ignore
Two-thirds of Singaporean students (66%) are confident in spotting a deepfake, and 56% have actually seen one within the past six months. This shows both awareness and growing risk.

3. Fraud feels personal
Thirty-eight percent of Singaporean students know someone who has been scammed online, giving them a direct stake in demanding stronger protections.

4. Biometric verification is winning trust
Passwords are losing ground. Globally, 38% of students — and 44% in Singapore — feel safer logging in with biometrics like facial or fingerprint scans.

5. Higher education can lead the way
Colleges and universities face threats like ghost student scams, but students’ openness to biometrics creates an opportunity to strengthen trust while tackling fraud head-on.

6. Banks gain trust through biometrics
Forty-two percent of students worldwide say they would trust their bank more if it replaced passwords with biometric identity verification.

7. Students want governments to take charge
When asked who should be responsible for stopping AI-powered fraud, 40% pointed to government agencies, followed by 38% who expect big tech to step in.

8. Data misuse tops the worry list
A quarter of students (24%) say their biggest fear is organizations misusing or selling their identity data, putting ethical data practices at the heart of digital trust.

Jumio executives note that today’s students understand both the risks and the potential of AI. For enterprises, banks, and schools, the message is clear: future-proofing trust starts with stronger, privacy-first identity protection.