Manulife Philippines earned two major regional industry awards for its digital engagement strategy and recruitment operations, taking home Social Media Initiative of the Year at the Insurance Asia Awards 2026 and Excellence in Talent Acquisition at the HR Excellence Awards 2026.
The local branch of international financial services firm Manulife scored the insurance award for its digital campaign supporting GoalReady, a customizable life insurance product designed to help consumers save for key milestones like education, retirement, and business growth. The campaign utilized creative, targeted content across digital platforms to link long-term financial security to daily personal goals.
“For many Filipinos, social media is where they discover ideas and seek inspiration that can help them make important decisions. We designed the GoalReady campaign to meet people in those everyday moments with content that connected financial planning to the goals that matter most to them, whether that’s building a secure future for their family, funding a child’s education, or growing a business,” said Joy Concepcion, Chief Marketing Officer, Manulife Philippines. “To be recognized for making financial planning more relatable and accessible is a proud moment for our team.”
The GoalReady initiative was also named a finalist for Excellence in Digital Marketing at the Marketing Excellence Awards 2026.
On the human resources front, Manulife Philippines won Excellence in Talent Acquisition for building stronger internal recruitment capabilities, training hiring managers, and streamlining its recruitment processes.
“Our people are at the heart of how we serve our customers and deliver on our purpose of making decisions easier and lives better,” said Ardhi Siregar, Chief People Officer, Manulife Philippines. “This award reflects our commitment to attracting exceptional talent and offering transparent, inclusive, and meaningful candidate experience. We will continue to strengthen our talent practices so we can build a workplace where colleagues can grow, thrive, and do their best work.”
In addition to its main category wins, Manulife Philippines secured finalist nods across several marketing, HR, and public relations categories:
- HR Excellence Awards 2026: Finalist for Excellence in Leadership Development for its EDGE Leadership Series.
- Marketing Excellence Awards 2026: The Global Performance Marketing Shared Services team was named a finalist for Marketing Team of the Year, while Rudilor Rodrigo was shortlisted for Marketing Leader of the Year.
- PR Awards 2026: Finalist for Best Insights-Driven Public Relations for research-backed initiatives exploring Filipino attitudes toward longevity.
The cumulative honors highlight Manulife Philippines’ strategy of pairing data-driven customer solutions with revamped internal talent management practices across its operating divisions.
Leave a Reply