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Tag: PRSP

PRSP Opens Entry Submission for 61st Anvil Awards
The Public Relations Society of the Philippines (PRSP) officially opens the call for entries for the 61st Anvil Awards, the country’s most prestigious award-giving body in public relations.

This year’s theme, “The 61st Second: Pushing Past Possibilities,” challenges communicators to surpass conventional norms and go beyond what is expected. The theme underscores the evolving nature of communication in an age where relevance, speed, and impact are more intertwined than ever before.

As organizations continue to navigate the complex intersection of technology, public sentiment, and purpose-driven storytelling, the Anvil Awards continues to recognize exceptional PR programs, tools, and professionals that shape narratives and lead meaningful change.

To guide entrants in crafting award-worthy submissions, PRSP will host the annual “How to Win an Anvil” session on August 26. The face-to-face seminar will walk participants through this year’s updated mechanics, improved judging criteria and rubrics, and provide insider tips from past awardees and jury members. The session will also serve as the formal introduction of the 61st Anvil Awards theme and its meaning for the industry.

Key Dates to Remember:
- Entry Submission Opens: August 15, 2025
- How to Win an Anvil Seminar: August 26, 2025
- Deadline for Entries: November 15, 2025
- Gabi ng Parangal (Awards Night): January 28, 2026
“In PR, it’s that extra push that turns a good campaign into one that makes a lasting mark on communities and shapes the industry” shared Ms. Ana Ruby Pista, Chair of the 61st Anvil Awards. “That’s the essence we’re highlighting in this year’s Anvil Awards. We invite PR professionals to take the extra step and seize that moment where the right strategy makes a difference and purpose truly connects with people .”

After six decades, the Anvil Awards continues to uphold the gold standard in communications excellence, awarding programs and tools that are not only strategic and creative, but also anchored in truth and measurable results.
16th August 2025
PRSP Board Takes Oath: A Commitment to Ethical PR Practice – TBC News

The Board of Trustees of the Public Relations Society of the Philippines (PRSP) took their oath of office on March 26, led by Senate President Francis “Chiz” Escudero.

In a simple ceremony held at the Office of the Senate President, Senator Escudero enjoined the PRSP officers and trustees to never lose sight of the good that public relations (PR) practitioners can do for the country and its people.

“You are storytellers. You have the skills and the power to shape public perception and influence people’s behavior. May you never lose sight of the important role that you play in society. Use your knowledge and skills to tell the world about the good that the Philippines and Filipinos have to offer,” he said.

In response, PRSP President Ma. Luisa Sebastian, APR assured the Senate President that the organization remained committed to its purpose of using PR for good and in using PR to build a more inclusive society.

“The PRSP is here to advance the practice of PR in the Philippines. We are aware of the weight of our responsibility to society, and we commit to using our platforms and our voices for good. Through our programs, we aim to not only build the capabilities of our peers, but also ensure that they stay the course as ethical practitioners of our craft,” she said.

As PRSP president, Sebastian committed to prioritize engagement with the organization’s various stakeholders, to enable greater collaboration across different sectors.

“We will engage members by helping them develop competencies in different fields of PR and communication. We will engage partner organizations, local and international, so the learnings we can impart to our members and the industry are multi-faceted. We will engage students in PR and communication by mentoring them right from the start of their career journey,” she said.

This year’s priority programs include the development of a primer for the Anvil Awards, or the Oscars of PR, to make its guidelines more transparent and more attuned to industry and societal changes; further professionalization of the Accredited in Public Relations (APR) program, to encourage PR practitioners to aspire for the accreditation and help them on their journey; and the relaunch of the Students’ PR Congress, to inspire, motivate, and guide future PR practitioners even before they join the workforce.

Aside from those three items, the organization’s other programs include the National PR Congress, the Professional Development seminar series, outreach activities, and quarterly general membership meetings.

Supporting Sebastian in steering the organization this year are Ana Ruby Pista, APR, Vice President – Internal Affairs; Norman Agatep, APR, Vice President – External Affairs; Abigail Ho-Torres, APR, Treasurer; Franz Jonathan De La Fuente, Corporate Secretary; Paul Michael De Quiros, ARP, Internal Auditor; and trustees Joe Zaldarriaga, Steve Michael Moore, and Deivid Guian Rioferio, APR. Serving as advisers are immediate past president Andy Saracho, APR and Jika Dalupan, APR.

PRSP is the foremost organization of PR practitioners in the Philippines. Its mission is to steer the country toward progress while preserving its precious heritage and culture, serve affiliate organizations to the best of its abilities guided only by the highest ethical standards, and lead the way in the development, refinement, and dissemination of knowledge and skills of the profession in the entire Asia-Pacific region.

7th April 2025
ChatGPT and other AI tools in public relations?

The Public Relations Society of the Philippines (PRSP), the country’s premier organization for public relations professionals, is set to host a comprehensive workshop titled AI Masterclass in PR and Communications: A Certification Workshop on ChatGPT Strategic Integration.

This initiative promises to equip participants with proper insights and knowledge to harness the transformative power of ChatGPT and various AI tools.

The event is co-organized alongside two prominent global PR and communications organizations and institutions, Global Alliance and the School of Communications and Reputation (SCoRe), an India-based premier institute specializing in the development of education and research in reputation management.

The workshop, open for online and in-person attendees, will commence on September 28, 2024 at Ascott Makati’s Quirino-Garcia function room from 1:00 PM to 5:00 PM.

Key discussion points will include a deep dive into ChatGPT and AI technologies, examining their impact on public relations and exploring how these tools can help revolutionize communication strategies.

The session will also highlight ChatGPT’s advanced features, such as plugins and extensions, and provide an in-depth analysis of its other innovative elements.

Participants will gain valuable insights into using AI for creating diverse media formats, such as images, videos, text and audio, while also focusing on mastering prompt engineering for both general and specialized PR needs.

Ana Pista, Chairperson of ProfDev 2024 and a key figure at PRSP, expressed her enthusiasm for the upcoming event, stating, “This workshop truly reflects PRSP’s dedication to advancing the field of public relations. I’m immensely grateful to our partners at Global Alliance and SCoRe for extending their support in making this event possible. I’m looking forward to seeing the positive impact this masterclass will have and appreciate everyone’s efforts in bringing it to fruition.”

The workshop will feature Hemant Gaule, co-founder and dean of SCoRe, as the key speaker for the event. Gaule is renowned for his profound expertise in AI applications, training over 2,000 communications professionals and educating more than 200 students globally.

His extensive experience in delivering impactful keynotes and workshops on AI makes him a highly anticipated and influential figure at this event.

“I am deeply grateful to Global Alliance and PRSP for including me in this impactful and educational event. I believe this event is a great opportunity to address the ethical considerations of AI and demonstrate how we can leverage this technology to our advantage,” shared Gaule.

The upcoming workshop aligns with PRSP’s PR for All, an ongoing theme underscoring an inclusive and ethical community for both seasoned and emerging professionals in PR. It also highlights PRSP’s broader KNow Movement campaign which addresses the issues of career stagnation among PR and communication practitioners.

PRSP remains steadfast in its dedication to fostering innovation and professional growth by hosting various initiatives yearly, setting the benchmark for excellence and empowering professionals to stay ahead of industry trends

24th September 2024
PRSP Marks 67 Years of Excellence in Public Relations

The Public Relations Society of the Philippines (PRSP) is commemorating over six decades of dedicated service to Filipino public relations professionals, nurturing young talents, and fostering growth within the industry.

Established in 1957, in the aftermath of World War II, PRSP has a rich history of championing the significance of public relations in business and empowering individuals who drive this field forward. The organization comprises professionals from diverse sectors such as business, government, non-profit organizations, healthcare, education, tourism, and various professional services. PRSP’s core objective is to advance the welfare of Filipinos through the dignified, effective, and relevant practice of public relations.

PRSP fulfills its mission by promoting public confidence in individuals and organizations through effective PR practices, fostering continuous learning and enhancement of PR skills among both aspiring and seasoned practitioners, addressing and preventing PR abuses that erode public trust, and serving as an information hub for its members.

Over the years, PRSP has organized prestigious events that celebrate the contributions of PR practitioners, strengthen relationships within the industry, and facilitate skill development in public relations. These events include:

– Anvil Award: Recognizing outstanding PR tools and programs.

– National Public Relations Congress: Bringing together PR and communication experts nationwide to discuss the latest trends.

– Professional Development Seminar: Offering hands-on training on effective PR communication strategies.

– Student Congress and Grand Prix Competition: Providing aspiring PR professionals with practical experiences guided by industry experts.

Under the theme “PR for All,” this year’s focus for PRSP is on creating an inclusive, ethical, honorable, and transparent community where professionals of all levels can flourish. Andy Saracho, APR, President of PRSP, commended the organization for 67 years of advancing the PR profession in the Philippines while upholding integrity and maintaining high ethical standards within the industry.

As PRSP continues its legacy of excellence and commitment to nurturing talent and promoting ethical practices in public relations, it stands as a beacon for professionals striving to excel in this dynamic field.

29th February 2024