TBC News

Tag: monetization

  • Creator Economy Market to Hit $894.8 Billion by 2032: 8 Key Drivers of Growth

    Creator Economy Market to Hit $894.8 Billion by 2032: 8 Key Drivers of Growth

    The global creator economy is set to soar from $212.3 billion in 2024 to $894.8 billion by 2032, growing at a strong CAGR of 19.7%, according to DataM Intelligence.

    This rapid rise is fueled by short-form video dominance, gaming demand, immersive technology, and regional digital adoption.

    Here are eight factors shaping the industry’s future.

    1. Short-Form Video Explodes in Popularity

    TikTok, Instagram Reels, and YouTube Shorts are powering the creator economy’s growth. With TikTok surpassing 1.8 billion monthly users and YouTube Shorts driving 70 billion daily views, snackable content has become the most viral and cost-efficient way for creators to connect with audiences.

    2. Gaming and Live Streaming Expand Reach

    Twitch reported 7.7 million monthly active streamers in 2024, making it a central hub for interactive entertainment. Live streaming is now stretching beyond gaming into lifestyle, music, and product promotions, while e-learning platforms like Udemy and Coursera help educators monetize expertise globally.

    3. E-Learning Becomes a Creator Hotspot

    Online education is booming, with Udemy reaching 75 million learners in 2024. Skill-based platforms like Coursera and Skillshare allow creators to earn through courses, tutorials, and subscription models. This knowledge-driven content has turned teaching into a profitable creator pathway.

    4. Small Creators Face Monetization Hurdles

    Micro and nano creators struggle to secure brand partnerships or platform payouts due to limited reach. Programs like TikTok’s Creator Fund and YouTube Partner Program often exclude smaller accounts, leaving them dependent on ad revenue that barely sustains growth.

    5. AR, VR, and Metaverse Fuel Immersive Content

    Roblox paid creators over $700 million in 2023, showing the huge potential of immersive ecosystems. From virtual concerts to branded AR filters, creators are monetizing digital assets, avatars, and interactive events, while brands are exploring virtual fashion lines and try-on experiences.

    6. Video Content Stays the Backbone

    Video remains the most powerful driver of creator income, with YouTube hosting 2.5 billion monthly active users. Long-form and short-form videos allow multiple monetization options, from ads and sponsorships to live gifting, making video the foundation of creator revenue models.

    7. Asia-Pacific Emerges as Growth Engine

    APAC leads the global charge with countries like India, China, and Indonesia fueling digital adoption. India alone has over 400 million active social media users. Affordable smartphones, mobile-first habits, and regional platforms like Nimo TV and Unacademy make APAC a key driver of the creator economy.

    8. Challenges and New Frontiers

    While the market’s growth is undeniable, barriers such as algorithm dependence, monetization gaps for smaller creators, and copyright disputes remain. Still, opportunities in AR, VR, Web3, and AI-powered production tools are set to unlock new income streams and redefine creator engagement worldwide.

    The creator economy is evolving into a multi-billion-dollar industry that is reshaping how content is made, consumed, and monetized.

    With video as its backbone, gaming and e-learning fueling engagement, and APAC markets driving growth, the sector’s potential is vast.

    As new technologies like AR, VR, and AI continue to emerge, creators and brands alike are set to thrive in an ecosystem that is only just beginning to show its full power.

  • How to get sponsors fast as a newbie content creator | Buzz Capital – Your Daily News Portal

    How to get sponsors fast as a newbie content creator | Buzz Capital – Your Daily News Portal

    For specialized audiences, particularly in digital environments, content creators are people who develop and distribute information or media material.

    With the intention of creating attractive content that attracts visitors, followers, or leads, they create and develop engaging material, typically in accordance with a content marketing plan.

    Content creators make money in various ways, including brand partnerships, online course and exclusive content offerings, providing consulting services, subscriptions, merchandise, and advertising revenue.

    The digital content creator market share is predicted to witness an impressive compound annual growth rate (CAGR) of 13.4% over the forecasted period of 2023 to 2033.

    The marketing segment still holds the top position as the end-user of the global digital content creator market share.

    More than 200 million independent artists are part of the “creator economy,” which includes community management, content development, management, and operations, as well as on- and off-platform monetization strategies, according to Influencers Club with research from Linktree.

    These creators work in a variety of industries, including writing, NFT production, gaming, and streaming.

    A Forbes research estimates that there are only roughly 50 million genuine creators in the creator economy, which suggests that a relatively small number of creators are meeting a very high demand for material.

    Global digital advertising network and marketing firm Thoughtful Media Group (TMG) offers services to advertisers, retailers, and content producers in Southeast Asia and the US.

    One of Asia’s top multi-channel networks and digital marketing firms, it was established in 2010 and has been awarded as the fastest-growing MCN channel in Thailand with a broad reach across all leading social media platforms.

    TMG aims to make content more valuable for creators, marketers, and viewers, believing that every video on every player around the world has the potential to be a valuable asset.

    Content creators can monetize their content through TMG who offers video advertising services to help content creators increase their revenue and provides social media influencer agency services, helping advertisers spend their money more efficiently and effectively across hundreds of thousands of creator channels in areas like fashion & beauty, DIY, and more.

    Those who are interested in working with TMG should reach out to the company directly to learn more about their payment policies and revenue share model.

    You can check them out on Facebook and their website.

  • PH contestant claims international talent search crown

    PH contestant claims international talent search crown

    Tracey Dela Cruz, a Filipino model from Paranaque City, has been crowned as the ‘Bigo Fan Favourite’ at the Slay Model Search Asia 2023, an international transgender modeling contest. She edged out 24 finalists from different parts of Southeast Asia in the talent search competition.

    Tracey was also hailed as the crowd favorite, having emerged as the winner of the ‘Top Vote Box’ for garnering the greatest number of votes during the competition from the Bigo Live app.

    She was awarded a gift check of 100,000 Bigo Beans and a trophy for her achievement. Tracey expressed her gratitude for representing the Philippines in the historic event and for sharing her experiences with different girls from Asia.

    “I am grateful to represent the Philippines in this historic event and was lucky to share these memories and experiences with different girls from Asia. I was surprised to find out that I was the Bigo fan favourite, garnering the most votes from supporters across the region. I had an amazing and fun time and am thankful for being given a platform to inspire others and elevate trans beauty on a global stage.”

    Slay Model Search Asia 2023, helmed by international model management agency, Slay Model Management, was launched in partnership with global livestreaming platform Bigo Live Philippines and renowned global cosmetics brand MAC Cosmetics.

    The finale event on 27 April, saw 24 model contestants strutting the runway, showcasing their beauty, confidence, grace and creativity in different challenges and rounds of the competition.

    The brand new talent search competition made history as it featured trans women from all over Asia, and was aired on ABS-CBN and Bigo Live attracting thousands of viewers and supporters in the Philippines and worldwide.

    Out of 24 participants from the region, 13 contestants were from the Philippines and drew in participants from across Southeast Asia including Thailand, India, Malaysia, Vietnam and Indonesia.

    In the Semi-Finals, only the top 12 contestants were shortlisted, with six of them from Philippines, namely, Tracey Dela Cruz, KC Cusi, Louell Celis, Durian Bautista, Abby Ecalnir and Lauren Sanz (in the order they were called).

    The second runner-up was Sauce Chulalakkul from Thailand and the first runner-up was Abby Ecalnir from the Philippines. Nana Jantarat from Thailand was crowned as the Slay Model Search Asia 2023 Winner.

    As the winning model, Nana brought home a million’s worth of prizes including a modeling contract and a gift cheque of 1 million beans from Bigo Live.

    The event also featured an esteemed panel of judges including notable celebrities and personalities such as Vice Ganda and Karylle, the hosts of ‘It’s Showtime’, Carole Cuasay Tagle, magazine editor and stylist, and Josh Yugen, multi-awarded writer, magazine owner, and National Director for three franchises of the Miss Universe Organisation.

    “We would like to congratulate all the talented and beautiful finalists and winners of the Slay Model Search Asia 2023. Bigo Live is proud to be a major sponsor of the inaugural modeling competition, celebrating and elevating trans women in Asia. At Bigo Live, we remain committed to creating a safe and respectful space for our trans and LGBTQ+ community to connect, listen and support each other,” said Chancy Chen, Country Manager of Bigo Live Philippines.