Digido, a multi-awarded consumer finance company, is proud to announce a significant milestone, having served over one million Filipinos through its safe, reliable, and inclusive digital lending services.
Digido has become a trusted financial partner for the Philippines’ underserved, offering a seamless and efficient process for obtaining cash loans for persons with limited access to traditional financial services. The platform’s First Loan For Free service allows first-time borrowers to avail up to PHP 4,000 with 0% interest, while repeat clients can access a standard Personal Loan up to PHP 25,000.
Concurrently, Digido’s growing popularity is a reflection of a larger trend where digital channels are the preferred means for Filipinos to access modern financial services, including formal credit options. This shift towards digital financial services is a testament to the Filipinos’ increasing reliance on technology for their financial needs.
In 2023, Digido was recognized with 13 awards, including ones from The Digital Banker’s Global Retail Banking Innovation Awards, Pan Finance, and the Global Banking & Finance Review. The company experienced 23% growth in total loans disbursed compared to 2022, with 75.4% of the loans disbursed in 2023 coming from repeat borrowers, indicating considerable brand loyalty.
A commissioned survey by Digido revealed that personal loans were the most popular formal credit option across demographics and areas in 2023. Formal credit options have been more accessible for eight out of 10 Filipinos last year.
Rose Arreco, business development manager of Digido, expressed her gratitude for the trust Filipinos have given to the company. She emphasized that this milestone is both an achievement and a challenge, spurring them further to meaningfully contribute to the country’s digital transformation through increased access to formal credit.
As Digido endeavors to celebrate more milestones in the future, Arreco added that they will do so by ensuring they strive for innovation and find creative means to delight even more customers.