WNBA, AXA Philippines kicks off Women’s Month activity in Mandaluyong

The WNBA and AXA Philippines joined forces to present Her Court on a memorable Saturday, March 16, at the NBA Community Court in Mandaluyong City.

This event, which drew participation from over 50 women, was a celebration of Women’s Month and aimed to promote basketball, fitness, and nutrition programs tailored specifically for women to encourage healthy and active lifestyles.

The collaboration between the WNBA and AXA Philippines further solidified the existing partnership between the NBA and AXA, with AXA serving as the league’s Official Insurance Partner in the Philippines.

Her Court was a dynamic event that featured a range of fitness activities designed to engage and empower women. From basketball skills training to a nutrition talk, core and conditioning workouts, corrective exercises, and yin yoga sessions, the participants were treated to a holistic experience that emphasized the importance of physical well-being.

Led by Swishfit Philippines, the basketball drills and training sessions provided an opportunity for the women to learn and enhance their understanding of the game’s fundamentals.

The nutrition talk, conducted by the renowned nutritionist-dietician and influencer Jo Sebastian, was a highlight of the event. Participants not only enjoyed healthy snacks but also gained valuable insights into the significance of maintaining a balanced diet and incorporating movement into their daily routines to achieve holistic wellness.

Following the nutrition talk, certified fitness instructor Sam Corrales led the women through a series of core and conditioning workouts aimed at building strength and enhancing overall fitness levels.

The afternoon session commenced with another round of basketball drills and training led by Swishfit Philippines, setting the tone for an engaging and energetic experience. This was followed by a corrective exercises session conducted by certified strength and conditioning specialist Dana Lora, focusing on improving movement patterns and addressing any physical imbalances.

To conclude the afternoon on a calming note, yoga and fitness instructor Melanie Siytan led a Gentle Flow Yoga class, allowing the participants to unwind and cool down after a day of physical activity.

Laura Del Rosario, AXA Philippines Marketing Communications Director, emphasized the importance of addressing potential health risks faced by women and highlighted AXA’s campaign, ‘Being a woman shouldn’t be a risk,’ which aims to provide solutions to empower women to lead healthy and fulfilling lives.

The collaboration between the WNBA and AXA Philippines through Her Court exemplifies their commitment to creating a safe and inclusive space for women to move freely, actively pursue a healthy lifestyle, and be prepared to face any challenges that may come their way.

Mae Dichupa, NBA Asia Marketing Partnerships Lead, expressed enthusiasm about the collaboration with AXA Philippines, emphasizing AXA’s shared commitment to creating opportunities for both boys and girls to engage with the game of basketball.

The WNBA and AXA Her Court event served as a platform to showcase the energy and excitement surrounding women’s basketball while highlighting AXA Philippines’ latest campaign.

It underscored the joint dedication of the WNBA and AXA Philippines to promoting women’s fitness and basketball, demonstrating how sports can positively impact lives and empower women to lead healthy and active lifestyles.