Insurance tech firm recognized for marketing campaign

Singlife Philippines has been awarded the Bronze trophy for Excellence in Mobile Marketing at the 2024 Marketing Excellence Awards.

The recognition was earned for their campaign, “Against All Odds: Soaring to Success with the Singlife Plan & Protect App,” developed in partnership with ADA Asia.

This award highlights innovative mobile marketing strategies that effectively achieve branding and consumer engagement goals.

Entries were judged based on criteria including the marketing challenge addressed, the effectiveness of the solution, implementation success, and measurable performance metrics.

Lester Cruz, CEO of Singlife Philippines, expressed gratitude for the award, emphasizing its significance in enhancing access to life insurance.

The Singlife Plan & Protect App, launched in February 2023, is the first comprehensive digital insurance solution in the Philippines.

The app allows users to manage their finances and insurance needs conveniently from their mobile devices.

Singlife continues to improve its offerings, recently introducing the Super Boost Program, which offers competitive interest rates on savings.

Additionally, Singlife and ADA Asia were finalists in multiple categories at the awards, showcasing their strong marketing capabilities.

They were also recognized as finalists in the Mob-Ex Awards 2024 for their app and mobile campaign strategies.