Food delivery app recognized for adtech solution

Online food and grocery delivery platform foodpanda has been honored with the Philippines Technology Excellence Award in the Online Services – Retail category.

This recognition is attributed to its innovative advertising solution, panda ads, which has transformed brand engagement strategies.

Panda ads provides a comprehensive suite of advertising options, including static images, carousel ads, videos, and lead-generating campaigns.

Brands can utilize foodpanda’s extensive social media channels and forge partnerships across its diverse services, such as food delivery and grocery shopping.

This approach enhances brand visibility while enabling effective performance tracking.

Panda ads connects brands with millions of young, tech-savvy consumers who prioritize convenience and seamless digital interactions.

By targeting this demographic, brands can influence purchasing decisions aligned with consumer lifestyles.

The platform also offers a full-funnel marketing strategy encompassing lead generation, email marketing, and social media promotions.

Foodpanda’s adtech solutions maximize visibility through co-branded out-of-home campaigns and prominent in-app advertisements.

Additionally, personalized off-app campaigns leverage first-party data for tailored consumer outreach.

The success of panda ads is underscored by endorsements from leading brands across various sectors, including food and beverage and telecommunications.

With over 250 successful campaigns generating one billion impressions in the Philippines, panda ads is a preferred marketing solution for maximizing digital impact.

“Recognizing panda ads reflects its potential to redefine digital advertising,” the company stated.

The Asian Technology Excellence Awards celebrate groundbreaking technology innovations driving digital transformation across Asia.