Moncler’s Shanghai Fashion Week: A Genius Unleashed

Moncler is poised to unveil The City of Genius on October 19 during Shanghai Fashion Week.

This immersive experience will transform a vast 30,000 square meters into a vibrant hub of creativity.

Inspired by a 1960s study showing that 98% of five-year-olds are considered geniuses, Moncler challenges the notion that creativity diminishes with age.

The event will feature collaborations from an impressive roster of co-creators, including Edward Enninful and Hiroshi Fujiwara.

Donald Glover and A$AP Rocky are also among the creative minds set to showcase their work.

Each neighborhood within The City will reflect distinct artistic concepts, merging fashion, art, and entertainment in innovative ways.

A short film directed by Wing Shya will accompany the event, featuring Moncler’s global ambassador Leah Dou as she navigates the complexities of sustaining her inner genius.

The teaser campaign, titled Born Genius, imagines these icons as five-year-old muses.

With its ambitious vision, Moncler aims to redefine luxury and creativity in Shanghai.

The event will be livestreamed on major Chinese platforms like WeChat and Douyin, inviting a global audience to partake in this celebration of ingenuity.