LVMH and Formula 1 Launch Global Partnership at Australian Grand Prix 2025

LVMH officially launched its 10-year global partnership with Formula 1 at the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025 in Melbourne.

Luxury brands Louis Vuitton, TAG Heuer, and Moët Hennessy played prominent roles at the event, showcasing their craftsmanship and heritage.

Louis Vuitton, the event’s Title Partner, unveiled a custom Trophy Trunk crafted at its historic Asnières atelier, featuring Monogram canvas and Australia’s green and gold colors.

TAG Heuer, as the Official Timekeeper, debuted a pit lane clock inspired by its 1986 collection, designed for high visibility and precision timing.

Moët & Chandon returned to Formula 1’s podium celebrations, introducing a redesigned Celebratory Jeroboam bottle to honor the sport’s 75th anniversary.

Belvedere hosted exclusive parties, marking its debut as Formula 1’s first Official Vodka, with celebrations extending throughout Melbourne’s nightlife.