EastWest Ageas Unveils Insurance Plan So Simple Even Skeptics Might Actually Buy It

Insurance coverage in the Philippines remains embarrassingly low at 1.89 percent, a far cry from the global average of 7 percent.

Many Filipinos continue to see insurance as just another drain on their wallets thanks to sky-high premiums, convoluted terms, and an industry that seems allergic to simplicity.

EastWest Ageas has graciously decided to rescue the masses from underinsurance by launching Sure Start, a plan that practically begs beginners to sign up with its so-called easy application and crystal-clear benefits.

Sure Start promises to deliver what most plans should have done ages ago: guaranteed death benefits, funeral assistance, and even a bit of extra cash for overseas repatriation.

Optional add-ons include coverage for accidents, critical illnesses, and hospital stays, in case anyone thought basic protection was enough.

Because life happens, the plan lets policyholders tack on extra coverage during milestones like marriage or childbirth, without the usual bureaucratic circus.

Sure Start generously allows coverage for one or five years, renewable up to age 80, for those feeling optimistic about reaching that milestone.

Annual premiums start at a wallet-friendly Php 8,000, as long as you’re not old enough to make the insurer nervous.

EastWest Ageas invites Filipinos ages 18 to 65 to join the insurance party, promising fewer headaches and more peace of mind—finally.