Fueling the Hustle: Shell’s Award-Winning Fleet App Gives Filipino SMEs a Digital Boost

In a country where over 99% of businesses are small and medium enterprises, Shell Pilipinas Corporation is turning the ignition on digital innovation with its Shell Fleet App — a sleek, paperless solution that helps entrepreneurs manage fuel, fleets, and finances in just a few taps.

Launched in 2022, the Shell Fleet App (SFA) is designed to cut through the chaos of traditional fleet management with a single mobile platform that combines Shell Fleet Card services, fuel expense control, real-time driver tracking, and reporting tools.

Shell says the app was developed as a direct response to the complex day-to-day struggles faced by SMEs in managing logistics and expenses.

“SMEs are the backbone of the Philippine economy,” said Deepti Behl, Global Head of SMEs and GM of Digital Products & Marketing at Shell Fleet Solutions. “We designed the app to empower SME owners to manage their fleets anytime, anywhere. It reduces admin work, offers peace of mind, and enables entrepreneurs to focus on growth.”

With just five minutes needed to set up an account, the Shell Fleet App has helped skyrocket Shell’s SME customer acquisitions tenfold since its launch — a figure Shell credits to the app’s intuitive and fast onboarding experience.

Users from industries ranging from automotive services to construction and food distribution say the app has transformed their operations.

“Tracking fuel use and driver activities used to take hours of paperwork,” said a logistics SME owner based in Quezon City. “Now, I can check it all from my phone while meeting clients or even while stuck in EDSA traffic.”

The app’s main features include real-time fuel consumption monitoring, digital receipts, and even automated payment options — offering much-needed relief to small business owners juggling tight cash flow cycles and time constraints.

It also includes discounts on Shell lubricants, contributing further savings for operational expenses — an important incentive given the fluctuating fuel prices that have burdened SMEs in recent years.

The app’s innovation has not gone unnoticed in the wider business tech world.

It recently clinched its third award, a prestigious Stevie Award at the 2024 Asia-Pacific Stevie Awards, recognizing standout achievements in digital product development across the region.

Earlier this year, the Shell Fleet App was also honored as the Digital Transformation Initiative of the Year at the 2024 Asian Oil & Gas Awards and previously earned User Experience of the Year – Energy at the 2022 Asian Experience Awards.

These accolades speak to Shell’s broader strategy of embedding user-centric design and practical functionality into its digital offerings for business owners.

“Shell is making life easier for the hardworking Filipino entrepreneur, one click at a time,” said tech innovation analyst Mika Javier in a 2024 feature on SME digital tools across Southeast Asia. “Apps like this don’t just save time — they empower growth.”

As the app continues to evolve with regular updates based on user feedback, Shell Pilipinas reaffirms its commitment to supporting local enterprises with practical, tech-forward solutions.

Entrepreneurs looking to streamline their operations can download the Shell Fleet App from the Apple App Store or Google Play Store and sign up in minutes to begin enjoying Shell Fleet Card benefits.

With the road ahead uncertain for many SMEs, Shell’s digital tools may just be the fuel they need to stay on course — and maybe even shift into overdrive.