What You Need to Know: Melanie Martinez’s Cry Baby Perfume Milk Relaunch

1. The cult-favorite fragrance is finally back.
Cry Baby Perfume Milk, originally launched in 2016, is being officially re-released after a five-year absence.

2. It celebrates a major music milestone.
The relaunch marks the 10th anniversary of Melanie Martinez’s debut album Cry Baby, which has achieved double-platinum status.

3. Fans have been demanding its return for years.
With bottles reselling for over $1,000, fans have flooded social media with petitions, DMs, and comments asking for a relaunch.

4. The signature scent remains intact.
Created with perfumer Catherine Selig, the fragrance features strawberry, milk, and forest fruits as top notes, with powdery florals, caramel, and woody undertones.

5. The packaging got a premium upgrade.
The baby bottle-shaped design returns with a new magnetic cap for easier use, and the size has increased from 75ml to 100ml.

6. It will be priced at $175.
Fans can purchase the fragrance starting August 4, 2025, exclusively at portalsparfums.com.

7. Melanie Martinez is thrilled to bring it back.
Martinez called it “a dream” to relaunch her favorite fragrance and thanked fans for the overwhelming support over the years.

8. Flower Shop Perfumes Co. is producing it.
The company previously collaborated with Martinez on Portals Parfums and is co-founded by Isaac Lekach and Lillian Shalom.

9. This is just the beginning of the anniversary celebration.
The relaunch kicks off a broader rollout of surprises tied to the Cry Baby album’s decade milestone.

10. Martinez continues to shape pop and beauty culture.
With over 39 billion streams and sold-out arena tours, Martinez blends music, visuals, and scent into a distinctive brand experience.