If you missed it: Converge at the 2025 National Retail Conference

Converge ICT Solutions Inc. made a splash at the 2025 National Retail Conference & Expo at the SMX Convention Center in Manila.

The event gathered more than 700 retail executives and industry leaders to discuss the future of customer experience and technology in retail.

Converge Global Business, the corporate unit of the company, showcased its latest digital solutions while underscoring its push to close the digital divide.

Keynote spotlight

Benjamin B. Azada, Converge Executive Vice President and Chief Operations Officer, delivered a keynote titled “From Fiber to Future: Converging Tech and Tao for the Filipino Retail Experience.”

He told retailers that customers want authentic human interaction supported by technology, not replaced by it.

Azada said the company is focused on providing tools that help businesses deliver consistent and modern customer service across platforms.

Booth buzz

Converge’s interactive booth was named among the “Best 10 Booths” of the expo and became one of the most visited attractions.

Attendees tested solutions like Managed WiFi and Intelligent Surveillance, designed to strengthen both engagement and security in stores.

The booth was built to show how the company’s technology can help businesses create modern engagement strategies for Filipino shoppers.

Solutions unveiled

Converge highlighted its suite of tools for omnichannel personalization, allowing businesses to integrate point-of-sale systems, e-commerce platforms, and customer relationship management in real time.

The company also spotlighted Converge Starlink for Business, aimed at extending reliable connectivity to far-flung areas.

It positioned its Managed WiFi with Anti-DDoS protection as a way to secure customer transactions and build digital trust.

Infrastructure expansion

Converge announced that two new submarine cable systems—Bifrost and SEA-H2X—will go live this year to expand international bandwidth.

The company is also preparing to launch two new data centers in Metro Manila and Pampanga.

These projects are meant to give retailers stable connectivity while enabling them to scale with confidence.

Industry impact

Azada said the expo brought together retail and technology thought leaders in a setting that encouraged progressive conversations.

He added that Converge is committed to pushing businesses “beyond connectivity” with technology that meets evolving market demands.

The company’s presence at the event reaffirmed its role as a player shaping the future of retail through digital solutions.

What happens next

With stronger infrastructure, more secure platforms, and tailored solutions, Converge is positioning itself as a backbone for retailers adapting to digital-first customers.

The company’s next challenge is proving that its promises translate into measurable improvements for Filipino businesses navigating a competitive landscape.