YouTube Shopping and Shopee: 8 Ways They Are Transforming Online Shopping in the Philippines

YouTube has joined forces with Shopee to launch YouTube Shopping in the Philippines, and the results since April 2025 show how quickly content-driven commerce is taking off.

Here are eight ways this new platform is reshaping shopping in the country.

Shopping content is exploding in popularity
Between February 2024 and February 2025, watch time for shopping-related videos on YouTube in the Philippines jumped by more than 70 percent, proving that Filipinos are actively blending entertainment with product discovery.

Creators are turning passion into business
Within two months of launch, one in five eligible Filipino creators had already joined the affiliate program, opening fresh revenue streams and helping them transform influence into sustainable businesses.

The Philippines is a global pioneer
The country is only the sixth market in the world to launch YouTube Shopping, highlighting its dynamic digital economy and the readiness of Filipino audiences to embrace new shopping innovations.

YouTube’s reach is unmatched
With over 93 percent of online Filipinos aged 18 and above using YouTube, the platform remains the number one video destination in Southeast Asia, making it the most effective stage for commerce-driven content.

Trust in creators drives shopping confidence
An Ipsos study revealed that Filipino internet users are 98 percent more likely to trust product recommendations from YouTube creators compared to any other social platform, giving creator-led commerce a powerful edge.

New features make shopping seamless
YouTube has rolled out Stickers on Shorts for quick product tags, Timestamps that highlight exact moments when products appear, and a Chrome Extension that lets creators save Shopee items for tagging later.

Real creators are already winning
Creators like Kristian PH have successfully integrated YouTube Shopping into their content, diversifying revenue streams and turning product reviews into a direct path to sales.

Momentum is building fast
Since launch, more than 550,000 products have been tagged across 240,000 videos, showing how quickly both creators and brands are embracing this new ecosystem.

By merging the influence of creators with Shopee’s e-commerce platform, YouTube Shopping is driving a cultural shift in the Philippines where shopping, entertainment, and trust converge into one seamless experience.