How SMBs Are Harnessing AI to Compete | An Exclusive with Andy Schachtel of Sourcefit

A smiling man in a suit stands beside a focused man wearing headphones and a black jacket, with a graphic of a hand interacting with AI technology in the foreground. The setting features a city skyline in the background.

Small and midsize businesses (SMBs) have always carried the burden of doing more with less. Unlike big corporations, they lack sprawling IT departments or endless budgets. But that dynamic is changing fast.

Artificial intelligence is no longer an experimental toy for tech giants. It’s becoming part of the daily toolkit for SMBs around the world, integrated directly into communication platforms, productivity apps, and even industry-specific software.

For Andy Schachtel, founder and CEO of Sourcefit, this shift is transformational. “What’s different now is that AI is being built directly into the tools SMBs already use every day,” he explains. “That seamless integration has made adoption much easier and far more attractive.”