Lucky Me! Shocks Rivals With 10-Year Streak as Philippines’ #1 Most Chosen Brand

MANILA, PHILIPPINES — In a stunning display of consumer loyalty, Monde Nissin’s flagship brand Lucky Me! has been crowned the Philippines’ Most Chosen Brand for the 10th consecutive year at the Worldpanel by Numerator’s Brand Footprint Awards 2025. The recognition, announced on August 29, cements Lucky Me!’s place as an unshakable giant in Filipino households.

But the wins did not stop there. Lucky Me! also claimed the title of the country’s Most Meaningfully Different Brand, a nod to its deep emotional and cultural resonance with families nationwide. Monde Nissin’s dominance spread across its portfolio, with SkyFlakes (#9 in Food), Fita (#15 in Food), and Dutch Mill (#11 in Dairy) all earning national recognition. Mama Sita’s, another Monde Nissin-distributed brand, stunned observers by securing the #2 Fastest Growing Brand award—highlighting a surging appetite for authentic Filipino flavors.

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“These awards reflect where we’ve been and where we’re going,” said Monde Nissin CEO Henry Soesanto, stressing the company’s commitment to innovation and household well-being.

The Worldpanel by Numerator Awards benchmark brands by purchase frequency and household penetration, underscoring Monde Nissin’s unmatched role in shaping Filipino dining tables for generations.