YouTube Destroys Rivals in Southeast Asia, Claims #1 Spot for Marketing ROI and Trust

YouTube has cemented its dominance in Southeast Asia, emerging as the region’s top video platform and the undisputed leader in marketing return on investment (ROI), outperforming TikTok, Meta, and even traditional TV.

According to new data from Kantar and Analytic Edge presented at the 2025 YouTube Works Awards SEA, YouTube now delivers more than double the ROI of linear television and at least 1.2 times higher ROI than other digital platforms. In the Philippines, Nielsen found it’s nearly four times more effective than TV and almost three times more effective than rival online media.

Trust in YouTube creators also eclipses competitors, with 90% of Filipinos, 88% of Thais, and 86% of Indonesians expressing confidence in the platform’s influencers—far above market averages.

The 2025 YouTube Works Awards celebrated this success by honoring campaigns that combined creativity with measurable business impact. Thailand’s Dutchie Yogurt bagged the Grand Prix for its viral “Fight For Thais’ Gut” campaign, while the Philippines’ GCash made history as the first local brand to win on the SEA stage for its humorous yet hard-hitting cybersecurity campaign, GSafeTayo.

With record-breaking engagement, strong brand trust, and unparalleled ad performance, YouTube has officially become Southeast Asia’s marketing powerhouse.

Vivien Lin, Chief Product Officer at @BingXOfficial, explains that this transition is driven by regulatory clarity, growing institutional participation, and the adoption of blockchain infrastructure by financial institutions.https://t.co/9g5IW9X1VA

— TBC News Official (@tbcnewsph) September 5, 2025