Bitget has partnered with MotoGP to become the Regional Partner for select 2025 Grand Prix events across Europe and Southeast Asia.

The cryptocurrency exchange will debut its sponsorship at the Mugello Circuit in Italy and continue across races in Germany, Spain, and Indonesia.

This collaboration aims to fuse the “precision” of high-speed motorcycle racing with the “agility” of crypto trading, because apparently, both require fast reflexes and questionable risk appetite.

Bitget’s campaign will feature digital promos, trackside activations, and VIP experiences, all while trying to convince motorsport fans that crypto is cool again.

Three-time MotoGP champion Jorge Lorenzo serves as the face of the campaign, embodying Bitget’s “Make It Count” mantra like it’s not just about speculative gains.

The company claims the partnership mirrors its previous headline deals with Messi, Juventus, and LALIGA in its effort to stay relevant in both finance and fandom.

With a user base of over 120 million and $20 billion in daily trading volume, Bitget is attempting to spin high-risk investments as high-performance culture.