From ATMs to Avengers: BPI’s Shock Disney Deal Brings Theme Park Perks to Customers

Planning vacations, streaming Disney+ or lining up for Marvel films is about to get more rewarding for customers in the Philippines. The Bank of the Philippine Islands (BPI), marking 175 years of service, is entering a strategic collaboration with The Walt Disney Company Southeast Asia and its affiliates.

BPI will become the first bank in the Philippines to bring together four of Disney’s regional businesses, covering Disney, Pixar, Marvel and Star Wars across Disney Consumer Products, Disney Cruise Line, Disney Entertainment and Hong Kong Disneyland Resort.

BPI President and CEO TG Limcaoco said, “By bringing together BPI’s legacy of trust and financial empowerment with Disney’s timeless storytelling and characters that continue to inspire people in the Philippines across generations, we are creating more meaningful and engaging ways for our customers to connect with us. This collaboration is about helping families plan, dream, and experience more—while staying true to our mission of building a better Philippines, one family and one community at a time,” said Limcaoco.

Customers can expect Disney, Pixar, Marvel and Star Wars-themed cards and premiums, privileges for Disney Adventure holiday vacations and Hong Kong Disneyland Resort experiences, Disney+ promotions and rewards, and offers tied to select film releases.

Alex Baillie said, “Great storytelling underpins everything we do at Disney, and we’re excited to bring Disney stories closer to home for fans and families in the Philippines. We look forward to collaborating with BPI to bring creative products to their customers, reaching people where they are and deepening Filipinos’ connection to Disney, Pixar, Marvel and Star Wars.”

Sarah Fox said, “The Disney Adventure is a gamechanger for cruising in Asia, introducing a uniquely Disney vacation experience where the ship itself is the destination. We look forward to creating more opportunities for guests in the Philippines to experience Disney Adventure cruises from Singapore, creating memories to last a lifetime for guests of all ages.”

Simon Ho said, “The Philippines has long played a treasured role in the Hong Kong Disneyland Resort’s 20 years of history, with a passionate Disney fan base, millions of guests who have visited over the years, and our talented Filipino cast members who proudly represent their heritage. Through our collaboration with BPI and continued new offerings at the resort, we are excited to bring the magic closer to even more fans — whether visiting Hong Kong Disneyland Resort for the first time or returning as our dear friends and fans.”

Maria Cristina “Ginbee” Go said, “Disney has long been part of cherished moments for many Filipinos,” said BPI Head of Consumer Banking Maria Cristina “Ginbee” Go. “We are excited to join hands with Disney to bring that magic into new and unexpected spaces, creating delightful experiences that families and fans can enjoy in their everyday lives.”

BPI is betting that banking will no longer feel separate from entertainment, travel, and pop culture, but something woven directly into how families spend, plan, and experience life.