Etihad Airways Elevates Its Partnership with Chennai Super Kings

In a move that underscores both prestige and passion, Etihad Airways, the national airline of the United Arab Emirates, ascends to the forefront of one of cricket’s most illustrious teams—Chennai Super Kings (CSK).

Marking a new era in their celebrated partnership, Etihad’s emblem will now command pride of place on the front of CSK’s iconic yellow jersey, a testament to the airline’s deepened commitment to the sport, its devoted fans, and the boundless energy of Indian cricket.

From Associate Sponsor in 2024 to a premier partner in 2025, Etihad Airways has seamlessly woven its legacy of excellence into the fabric of the CSK franchise. Last season saw the airline emblazon its brand upon the back of the team’s jersey, a presence that resonated across stadiums and screens worldwide. Now, as the emblem shifts to the front, Etihad steps boldly into the limelight, reaffirming its unwavering support for CSK’s pursuit of greatness.

Arik De, Chief Revenue and Commercial Officer at Etihad Airways, reflects on this momentous evolution:

“Our journey with Chennai Super Kings has been nothing short of extraordinary. In our inaugural year, we engaged fervently with CSK’s passionate fan base, bringing the spirit of cricket to the skies with a specially branded aircraft, immersive activations, and dynamic collaborations. Moving our logo to the front of the CSK jersey is a profound symbol of our strengthened bond—not just with the team, but with India itself, a market we proudly serve with 181 flights per week across 11 gateways, including 21 flights per week to Chennai.”

This milestone is equally embraced by Chennai Super Kings’ Chief Executive Officer, KS Viswanathan, who shares:

“We are thrilled to welcome Etihad Airways to the most coveted real estate on the CSK jersey. Their steadfast support has been instrumental in our journey, and this elevated partnership marks the beginning of an exciting new chapter. With Etihad’s global influence seamlessly aligning with our vision, we are poised to connect with fans across the world like never before.”

A testament to their synergy, the unveiling of the exclusive Chennai Super Kings-branded Etihad aircraft last year captivated cricket enthusiasts globally. This year promises even more moments of grandeur, with CSK fans set to enjoy immersive experiences, from exclusive Etihad Guest loyalty programme rewards to the highly sought-after ‘whistles with wings’—miniature aircraft-shaped collectibles designed to celebrate the unwavering spirit of CSK.

The upcoming 2025 season will see the Etihad brand soaring higher than ever, its presence magnified not only on the jerseys of CSK’s legendary players but also across the airwaves, digital platforms, and the fervent atmosphere of the stadiums. Millions of spectators worldwide will witness the union of two powerhouses—one of aviation, the other of cricket—brought together by a shared pursuit of excellence.

Beyond the pitch, Etihad’s commitment to India remains steadfast. With seamless connectivity across the subcontinent and onwards to the Middle East, Africa, Europe, and North America, travelers can experience the unparalleled luxury of Etihad Airways. Enhancing the journey further, the airline’s Abu Dhabi Stopover programme offers guests an indulgent two-night stay, allowing them to bask in the allure of the UAE’s dynamic capital en route to their final destination.

This collaboration transcends sport—it is a celebration of ambition, craftsmanship, and global connectivity. As Etihad Airways takes its rightful place at the heart of the CSK jersey, it reaffirms its promise to elevate the game, enrich the fan experience, and continue setting new standards of excellence in aviation and beyond.