Epson continues to lead the ASEAN hardcopy peripherals market, despite a notable industry downturn in the second quarter of 2024.
According to the latest International Data Corporation (IDC) report, Epson commands a significant 40% market share, outpacing Canon Group at 31%, HP at 15%, Brother at 11%, and Fujifilm at a mere 1%.
The overall HCP market in ASEAN experienced a shipment decline, with only 1.24 million units shipped, reflecting a 6.4% drop from the previous year.
Both laser A4 and A3 markets saw declines of 8.2% and 14.1%, respectively, primarily due to diminishing demand from commercial sectors.
Inkjet printers also faced a year-on-year decline of 2.4%, although this marked an improvement compared to earlier quarters.
Despite these challenges, IDC forecasts a potential recovery in the latter half of 2024, driven by increased government spending and a positive outlook for commercial sectors.
In the Philippines, opportunities for growth remain, particularly in ink cartridge machines, fueled by back-to-school demand and first-time users.
Epson Philippines President Masako Kusama emphasized the company’s commitment to sustainability and innovation, asserting that Epson is prepared to meet evolving consumer needs with its energy-efficient ink tank printers.
As consumers in Thailand and Singapore shift towards ink tank models for cost-effectiveness, Epson’s market strategy may face scrutiny amid changing preferences across the region.
Epson Philippines and WWF-Philippines have launched “Project UPcycle” in Burgos, Siargao Island, focusing on plastic upcycling to promote a circular economy.
This initiative significantly supports A.T.E. Sewing Atelier, a social enterprise that empowers local women by providing them with sustainable livelihoods.
The project upgraded A.T.E.’s recycling facility and equipped it with new machinery, enhancing plastic upcycling efforts through workshops.
Women at A.T.E. are now transforming plastic waste into eco-friendly products, generating income while contributing to environmental sustainability.
Epson Philippines President Masako Kusama emphasized the company’s commitment to environmental and social responsibility through this project.
WWF-Philippines Project Manager Joeffrey Maglinte highlighted the initiative’s role in preventing plastic pollution in Siargao’s pristine waters while creating local job opportunities.
The project has turned A.T.E.’s facility into a Recycling Art Studio, facilitating community engagement in recycling efforts.
With the addition of sewing machines, A.T.E.’s production capacity has increased by 27%, boosting monthly income by 76%.
Training workshops on business management and financial literacy have further equipped A.T.E. employees with essential skills for success.
Digital textile printing is transforming the fashion industry by enabling vibrant designs on various garments, from casual wear to high-fashion pieces.
Notable designers like John Herrera and Yuima Nakazato showcase the potential of this technology, with Nakazato’s intricate prints featured at Paris Fashion Week.
The Epson SureColor F6430 printer exemplifies this innovation, offering high-quality dye-sublimation printing for small to mid-sized textile producers.
Epson emphasizes sustainability, as digital printing uses less water and energy compared to traditional methods, aligning with its “Engineered For Good” campaign.
Masako Kusama, President of Epson Philippines, highlights the printer’s efficiency, allowing for faster production without compromising quality.
The F6430 also minimizes ink bleeding and uneven color distribution, making it ideal for complex designs.
Overall, digital textile printing enhances creativity while promoting eco-friendly practices, reshaping how fashion is produced and consumed.
Epson Philippines Corporation, the Philippine office of the global technology leader, has reaffirmed its commitment to sustainability through Epson’s Corporate Waste Collection Program
Launched in partnership with Envirotech Waste Recycling Inc., Epson has repurposed 213 kilograms of recyclable materials as of June 2024, preventing them from ending up as waste.
The initiative, which began in October 2023 in the city of Davao, engages select dealers of corporate printers in collecting empty ink cartridges, bottles, and boxes, which Envirotech transforms into school chairs and tables, tiles, pallets, bricks, pots and planters, lamps, garbage bins, and the like.
Within six months from the launch of the program, which saw an initial 106 kilograms of recyclable materials collected, this figure has more than doubled as of June 2024, thanks to the active participation of Epson’s partner dealers. This demonstrates the company’s shared mission and vision of sustainable operations with its stakeholders and partners.
Building on the successes, Epson plans to expand the program to Manila and Cebu later this year, engaging more dealers and B2B channel partners in the collaborative push towards sustainability.
“At Epson, we are committed to promoting sustainability across the value chain and implementing a circular economy where possible. This program demonstrates what can be done to reduce waste and our overall environmental footprint,” Epson Philippines President and Director Masako Kusama said. “We are excited to see this program further expand, so that we can have a greater positive social impact to more communities in the Philippines.”
Epson, a global leader in professional printing, has launched the Epson SureColor SC-P5330 Photo Graphic Inkjet Printer that’s built for vibrant photographic reproduction across various media, including artist canvas and premium photo papers.
Epson’s Micro Piezo® printheadwithin the SC-P5330 is designed to deliver consistent printing results. With its 1,800 print nozzles, this printer allows for ultra-precise control of dot size, shape and placement, enabling intricate details and swift coverage in a single print.
Experience enhanced efficiency with real time black ink selection. Equipped with dedicated Photo Black and Matte Black ink channels, the type of black ink used is selected automatically depending on the media type. This enables instant Black Ink change which significantly improves print speeds and optimizes ink consumption, resulting in heightened productivity level.
Epson’s latest innovation produces enriched contrast and smooth gradations in prints, unlocking the potential for vibrant and true-to-life photographic reproduction.
The UltraChrome™ PRO 10 ink, in particular, introduces a new violet ink which expands the colour gamut and enables enhanced blue reproduction with SC-P5330. This synergizes perfectly with the printer’s Carbon Black and Black Enhance Overcoat print modes that provide higher levels of black density and increased contrast with smooth gradations.
The SC-P5330 supports the latest suite of Epson software solutions to equip the user with an efficient workflow solution. This includes the Epson Color Calibration Utility, which measures color density and concentration, allowing printer network management from a central point; the Epson Print Layout Software, a plug-in for Adobe Photoshop, Lightroom and Nikon ViewNX-i, which includes a set of template layouts and supports ICC soft proofing, color production, preview, custom media registration and panorama layouts; and Epson Cloud Solution PORT where operations can monitor their fleet of printers across different sites from production floor or remotely, on PC or mobile, without fuss.
The Epson SC-P5330 is a compact yet affordable model within Epson’s range of large format printers. The 17-inch photo printer builds upon the excellence of its predecessor, the acclaimed P5000. The P5330 will be a treat for both professionals and hobbyists, with its professional-grade photo quality and affordable price point.
“The impressive Epson SC-P5330 Inkjet Printer is the result of the tireless effort of our innovation team. Its unparalleled print precision and color accuracy is an absolute game-changer that’s all set to disrupt the photography industry,” said Masako Kusama, President and Director of Epson Philippines. “We are spearheading innovations in our product offerings – be it software or hardware to empower more individuals and businesses as they seek high-quality, compact-sized printers. The launch of SC-P5330 marks a new chapter for Epson as we make strides in our innovation journey and unlock better print performance.”
The new Epson SureColor SC-P5330 Inkjet Printer will be available for sale in PHILIPPINES from July 2024 onwards. Visit https://www.epson.com.ph/ and contact your nearest Epson Authorized Dealer store for more information.
Epson, a global leader in professional printing, joined hands with ASEAN Fashion Designers Showcase (AFDS) for the first time to host the ASEAN International Fashion Week (AIFW) at the iconic ArtScience Museum in Singapore.
The annual fashion event aims to showcase and celebrate the unique style and diversity in the ASEAN region. This year, Epson and AFDS also took the opportunity to leverage the platform to raise awareness on environmentally conscious textile printing. The event saw more than 850 attendees comprising of members of the public, designers, and industry partners.
Partnering with 11 designers from AFDS, the Epson Runway Show, showcased the reality of sustainable fashion through Epson’s digital textile printing technology. Each designer’s unique pieces were brought to life using Epson’s SureColor series printers including SureColor F6430, SureColor F9430H, and SureColor F10030.
The showcase highlighted the possibilities of how innovation and technology can create more eco-conscious practices in the fashion industry. All designers featured in the Epson Runway Show utilized dye-sublimation printers to create their pieces, demonstrating the potential for high quality, sustainable fashion.
During the opening address, Siew Jin Kiat, Regional Managing Director at Epson Southeast Asia, highlighted Epson’s collaboration with renowned Japanese fashion designer, Yuima Nakazato. The avant-garde collection from the designer demonstrates advancements in sustainable, printed fabrics enabled by Epson’s solutions. The fabric is now thinner, more flexible, and optimized for printing using Epson’s sustainable direct-to-fabric digital textile printing technology.
In addition to the fashion runway showcases, Epson and AFDS also hosted an insightful panel discussion to deep dive on the impact and importance of sustainability in the fashion and technology industry.
The panellists for the session included:
Desmond Gay, Regional Manager of Commercial Products, Epson Southeast Asia
Hayden Ng, President Founder of ASEAN Fashion Designers Showcase
Rocco Leo Gaglioti, CEO of FNL Network (USA)
Aidarkhan Kaliyev, Founder of Aspara International Fashion Week (Kazakhstan)
Marianna Micelli, Founder of Mad Mood Milano Fashion Week (Italy)
Eduardo Perez Gonzales Ocantos, Fashion Designer for Ocantos (Argentina)
Juan Gerscovich, CEO / Creative Director of Industry of All NationsTM.
The session was moderated by Neva Weber, International PR and Media Director of ASEAN International Fashion Week.
Some of the key topics discussed include Epson’s significant advancements in sustainability and innovation within the textile printing industry. Desmond highlighted how Epson’s dye-sublimation printers reduce water consumption in comparison to analogue printing methods.
The dye-sublimation inks are also certified with Oeko-Tex Eco Passport, a certification in tested for harmful substances, thereby improving working conditions. He also emphasised Epson’s commitment to becoming carbon negative and underground resource-free, noting that all electricity used at Epson-owned sites globally now comes from renewable sources, cutting 400,000 tons of carbon emissions annually.
Desmond also shared Epson’s future plans, including the construction of the first biomass power plant within the next three years, further solidifying their dedication to sustainable energy solutions.
Beyond catching a glimpse of the latest fashion collection on stage, fashion enthusiasts were also able to try on the runway pieces and purchase them. As part of the pop up, the public were able to view the exhibition of Epson’s textile printers – SC-F6430H and SC-F130 – that support textile production as well as bespoke gift productions. It was an engaging experience for the public to better understand the cutting-edge technology behind the innovative printers.
“At Epson, we believe that innovation and technology play a crucial role in driving positive change in the fashion industry. Our products are designed to address the varied needs of both commercial and industrial sectors, with a strong emphasis on supporting people and protecting the environment. Additionally, our extensive collaboration with AFDS is a testament to our commitment in raising awareness and driving adoption of eco-conscious printing practices in the fashion community. We look forward to fostering a more sustainable future for generations to come”, said Masako Kusama, President and Director of Epson Philippines.
“We are thrilled to partner with Epson again to bring sustainable fashion to the center stage. The partnership allows us to spotlight a fashion collection that truly represents the essence of the region while raising awareness on sustainable circular fashion practices. We look forward to a long-term partnership with a shared vision for the future of fashion and technology,” added Hayden Ng, Premier Founder/Singapore Fashion Ambassador, ASEAN Fashion Designers Showcase.
Epson Philippines and World Wide Fund for Nature (WWF) Philippines, in their shared aspiration to making the Philippines a more food-sufficient nation, completed their joint initiative of empowering communities in Tarlac City to grow their own food through sustainable agriculture-based livelihood.
Through the Food Shed Farming Enterprise Project, which was launched in 2023, Epson and WWF-Philippines have established two food sheds in Barangay San Jose de Urquico and Barangay Batang-Batang. The food sheds provided 60 households (30 households in each barangay) with local access to over 70 kilos of fresh vegetables, from eggplants, chili, and squash.
The income generated from future harvests will be set aside as group savings. The project is supported by the Tarlac City Agriculture Office in the conduct of all activities, while the Barangay Captain and Kagawad Head of Committee on Agriculture will oversee the operation and management of the food sheds beyond the project term.
“We are proud of our work in empowering local communities in Tarlac City with the help of WWF-Philippines,” said Epson Philippines President and Director Masako Kusama. “These initiatives, which enable communities to become more self-sufficient in their food supply through agriculture-based livelihoods, align with our overall vision of sustainability—that anyone, whether they be a business or a community, can operate sustainably, enabling both present and future generations to live securely.”
Apart from the construction of the food sheds, 47 community members (20 from Brgy. San Jose de Urquico and 27 from Brgy. Batang-Batang) participated in training interventions on three areas, namely: 1) cultivating leafy and fruiting vegetables, 2) establishing effective financial management systems, and 3) value chain upgrading or market linkage.
Community members were educated on the value of saving and managing finances, as well as the concept of Group Savings and Loans Associations. The project also implemented capacity development and technology transfer on food shed farming systems, including an introduction to food security; requirements for establishing food sheds; soil sterilizing, seed sowing, and composting; integrated pest and disease management; nutrient management; Kratky hydroponics production; basic poultry management and husbandry; and proper harvesting and handling.
Epson employees were also engaged in the initiative, as it offered volunteerism opportunities, with over 180 employees participating through the construction of the food sheds or as attendees to WWF-Philippines’ Panda Talks sessions. The Panda Talks discussed topics on plastic pollution and waste management, as well as energy efficiency and conservation.
By having the means to grow fresh and local vegetables, communities have constant access to food at affordable prices and stable livelihoods. The initiative also enables intra-neighborhood access, which brings product prices down and reduces the carbon footprint associated with transportation and food loss.
Global technology leader, Epson, has unveiled its revitalized brand message, “Engineered for Good” in Southeast Asia. This pivotal shift underscores Epson’s commitment to marry innovation with purpose by co-creating cutting-edge technology solutions that contribute towards a sustainable future.
In an era where brands are distinguished by their values and aspirations, Epson redefines its identity to champion sustainability and meaningful innovation. The shift from its former brand message “It’s In the Details” heralds a new purpose for Epson to go beyond product excellence and leverage on technology as a way to enrich communities.
Epson’s corporate philosophy of ‘sho-sho-sei’ – or, ‘efficient, compact, and precise’ in Japanese – also aligns with this new brand message.
“The actions of individuals and businesses, no matter how small, will play an important part in helping Southeast Asia achieve a sustainable future. Epson recognizes that sustainability is a foundational element of responsible business practices. Hence, it is important that we communicate and advocate the use of Epson’s eco-efficient technology which helps reduce energy consumption, enhance productivity, and minimise the overall environmental impact of every Epson product,” shares Tan May Lin, Regional Director of Brand and Communications, Epson Southeast Asia.
“Our ‘Engineered for Good’ brand campaign reflects Epson’s unique philosophy of delivering efficient, compact, and precise innovations. By further embracing innovation, we aim to combat global environmental challenges and societal issues, to enrich people’s lives and contribute to a better world.”
This brand shift also builds on Epson’s momentum towards its Environmental Vision 2050, which stipulates a goal to become carbon negative and underground resource-free by 2050. At the end of 2023, Epson Southeast Asia adopted 100% renewable energy at all major sites and factories worldwide, including the Batangas plant in the Philippines.
Specifically in Southeast Asia, Epson also completely phased out laser printers at the end of 2023, due to laser technology’s limited ability to make significant steps towards improved sustainability compared to inkjet printers.
Epson, a global leader in professional printing, has announced the Epson WorkForce Enterprise AM-C400 and AM-C550 – a new line of energy-efficient and compact mid-range A4 printers that optimises office layouts without having to compromise on productivity.
In a recent survey conducted by Epson Southeast Asia with 1,500 office equipment decision-makers and end-users across Southeast Asia, half of the respondents (50%) indicated they would like to see more sustainable printers in the workplace, and nearly 3 in 5 indicated energy efficiency as the most important factor when considering sustainable printing. Additionally, 79% felt that compact-sized printers are important in their workplace printing requirements.
With fast print speeds of 40 and 55 pages per minute, even in duplex mode, these new models are the much-awaited A4 counterparts to the A3 models: Epson WorkForce Enterprise AM-C4000 and AM-C5000, introduced in early 2023, and are equipped with the same robust features and functionalities.
Space-Saving Design with High Productivity
The WorkForce AM Enterprise series realizes a C-shaped paper route path to deliver efficient and consistent high-speed printing. The compact AM-C400 and AM-C550 models can print up to 40 and 55 pages per minute in both simplex and duplex printing. With a minimum footprint of only 465mm x 570mm, the AM-C400 and AM-C550 are among the most space-saving models of their speed range in the market. With its compact footprint, the A4 AM series is ideal for small offices or busy customer-facing work environments such as reception desks.
Stress-Free Operations with Epson Solutions Suite
Take advantage of Epson Solutions Suite which provides a range of software, options, and services to conveniently improve document security, manage device fleets, reduce costs, and simplify workflow processes.
With software solutions across fleet management, print management and document management, the Epson Solution Suite is designed to address business needs and to integrate seamlessly into the workflow of a business. Device administration software helps to monitor, manage, and configure your device fleet within a network, while print management solutions help improve printing security and reduce printing costs in the company. Epson also offers a range of document management solutions designed to simplify and automate scanning workflows and streamline processes.
Eco-Conscious and User-Friendly
Designed for excellence, the Epson WorkForce Enterprise AM series is powered by Heat-Free Technology, delivering consistent and reliable high-speed printing with up to 85% less power consumption in comparison to laser printers, resulting in savings on electricity bills. The new printers also minimize running costs and use up to 59% with fewer replacement parts and consumables. This keeps periodic parts replacements down, and results in reduced waste and time spent carrying out replacements and maintenance. Further, the use of Heat-Free printing technology eliminates the use of heat in the ink ejection process, allowing the printer to print immediately within seconds of the first print-out time.
The A4 models come with space and user-friendly configurations such as a hassle-free front-loading design and a 10.1” touch panel where users can customize layouts. The AM-C400 and AM-C550 offer eco-features such as a power consumption monitoring tool as well as a green leaf icon on duplex printing functions to remind users to save paper by printing on both sides.
“Although laser printers are popular in Southeast Asia, their energy-intensive printing process can conflict with companies’ sustainability agendas. To meet the need for eco-efficient solutions, Epson is introducing the WorkForce Enterprise AM series of high-speed multifunction inkjet printers featuring Heat-Free technology”, said Noelle Gonzalez, Head of Marketing Division at Epson Philippines. “This aligns with Epson’s commitment to develop products that are ‘Engineered for Good’, demonstrating viable alternatives that prioritize sustainable innovation without sacrificing performance—all while being responsive to the needs of Philippine businesses.”
The new Epson WorkForce Enterprise AM-C400 and AM-C550 are available for sale by May 2024 in the Philippines. Visit https://www.epson.com.ph/ and contact your nearest Epson Authorized Dealer store for more information.
About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050. Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. Visit corporate.epson/en/ for more information.
About Epson Philippines
Epson’s corporate presence in the Philippines commenced in 1998. It grew rapidly into a billion-peso company in a span of a few years from its establishment due to its client-oriented approach in its business management by its dedicated and innovative staff members and officers. Epson Philippines has an extensive network of 77 Authorized Service Centers nationwide with more than 200 dealers and more than 800 shops across the country. For more details, please visit our website (www.epson.com.ph), our Facebook page (https://www.facebook.com/EpsonPhilippines), or LinkedIn page (https://www.linkedin.com/company/epson-philippines-corporation/)
A global leader in innovative technology, Epson is driving the charge towards a greener future for the Philippines by promoting responsible innovation and sustainability. At the Fusion 15 “The Eco-Connection” event in Cebu, the tech giant reaffirmed its commitment to sustainability and unveiled new initiatives.
The company’s eco-connection represents two key elements central to its corporate mission. First, it signifies Epson’s unwavering commitment to building a sustainable future through eco-efficient products, sustainable practices, and impactful partnerships. The second element is the strong bond between Epson and its partners and customers as they work together to promote sustainability.
Integrating sustainability into its daily operations, such as reducing waste and emissions in manufacturing and aligning with the United Nations’ Sustainable Development Goals (SDGs), is crucial for building a sustainable company. The tech giant is also a pioneer in the use of solar power, transitioning all its global sites, including its Batangas manufacturing plant, to 100% renewable energy.
Sho-Sho-Sei, Epson’s philosophy, emphasizes efficient, compact, and precise products that use less energy and resources throughout their lifecycle. The company is working towards becoming carbon negative and underground resource-free by 2050 by investing in decarbonization, resource recycling, and environmental technology development, while reducing greenhouse gas emissions in its supply chain.
Through its partnership with WWF-Philippines, Epson is making strides in sustainable action. Joint initiatives such as educational Panda Talks and the Mangrove Restoration Project have reinforced the importance of shared environmental responsibility. The company is set to further its partnership with WWF-Philippines with a new project aimed at boosting the capabilities of the A.T.E. Atelier Sewing-Recycling Art Studio in Siargao Island by providing machinery, building infrastructure, and empowering the community.
As Epson celebrates 15 years of Fusion, the tech giant is poised to launch a game-changing business inkjet printer lineup in May, designed to be eco-conscious and offer stress-free solutions for businesses. These printers feature high-speed printing and scanning capabilities, compact design, and reduced environmental impact, which Epson believes will revolutionize the printing industry and provide businesses with reliable and efficient printing solutions.
Inviting everyone to join its mission to build a greener tomorrow, Epson is committed to a sustainable future for the Philippines. By saving energy, making responsible choices, and creating a thriving future for both people and the planet, the company is leading the way in promoting sustainability.
