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Tag: streaming

  • YouTube #1 in marketing ROI, beats other platforms in SEA

    YouTube #1 in marketing ROI, beats other platforms in SEA

    A group of award winners stands on stage at the YouTube Works Awards, with a screen displaying the event details and statistics about YouTube's viewer engagement.

    The numbers are in: in 2025, viewers rank YouTube as the number one platform for streaming video content, reaching more consumers on a daily basis than all competitors  including TikTok and Meta, according to new Kantar research shared at YouTube’s annual YouTube Works Awards.

    The awards served as a powerful showcase of the platform’s unparalleled reach and its growing ecosystem of creators and communities. The winning campaigns from this year’s Southeast Asia YouTube Works Awards highlighted how brands are leveraging YouTube to achieve real, measurable business impact and high return on investment (ROI). 

    When it comes to business results, YouTube consistently delivers. According to the consulting firm Analytic Edge, across markets like Indonesia, Thailand and Vietnam, YouTube drives more than 2X the ROI of linear TV –  specifically 4.1X in Indonesia, 2.9X in Thailand and 2.3X in Vietnam. It also outperforms other social platforms like TikTok and Meta – delivering 1.5X in Indonesia, 1.6X the ROI in Thailand, and 1.2X in Vietnam. 

    Meanwhile in the Philippines, another study this time commissioned by Nielsen found that YouTube is one of the most effective media channels for advertising. It’s 3.86 times more effective than linear TV, and 2.71 times more effective than other digital platforms.

    Southeast Asia’s most influential voices are on YouTube. Data from marketing research firms Kantar and MTM show that YouTube creators are trusted by 90% in the Philippines, 88% in Thailand, and 86% in Indonesia, higher than the competitive average in these markets. For advertisers, this deep trust, combined with YouTube’s unparalleled reach, is a powerful formula for driving business results.

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  • Is This the Ultimate Streaming Deal? Converge and Netflix Team Up!

    Is This the Ultimate Streaming Deal? Converge and Netflix Team Up!

    Converge ICT Solutions Inc. has launched a groundbreaking partnership with Netflix, the world’s largest streaming service.

    The collaboration introduces the Converge Netflix Bundle, designed for new and existing FiberX customers.

    This innovative offering merges high-speed internet with a Netflix subscription, enhancing the streaming experience significantly.

    Subscribers will enjoy a boosted FiberX plan delivering speeds of 325 Mbps, ensuring seamless access to Netflix’s extensive library.

    Included in the bundle is a 36-month Netflix subscription, a state-of-the-art WiFi-6 Next Gen Modem, and a Converge Xperience Box featuring Freemium Channels.

    This all-in-one package simplifies setup and billing while expanding entertainment options for households.

    Recognized as the fastest internet provider in the Philippines, Converge’s FiberX service has received accolades from Ookla® Speedtest Award™ data.

    The bundle starts at Php 1,798 per month, featuring a Basic Netflix subscription that supports one HD stream.

    Customers can also choose premium bundles for multiple simultaneous streams and enhanced Boost Modes for even faster connectivity.

    Existing subscribers can add this enticing bundle for just Php 298 per month, unlocking a world of entertainment at an unbeatable price.

    With this offering, Converge aims to redefine home entertainment by merging high-speed connectivity with Netflix’s vast content library.

    For more information on the Converge x Netflix bundle, as well as Converge’s other products and offerings, visit convergeict.com/fiberx. To become a Converge subscriber, visit gofiber.ph.

  • PH contestant claims international talent search crown

    PH contestant claims international talent search crown

    Tracey Dela Cruz, a Filipino model from Paranaque City, has been crowned as the ‘Bigo Fan Favourite’ at the Slay Model Search Asia 2023, an international transgender modeling contest. She edged out 24 finalists from different parts of Southeast Asia in the talent search competition.

    Tracey was also hailed as the crowd favorite, having emerged as the winner of the ‘Top Vote Box’ for garnering the greatest number of votes during the competition from the Bigo Live app.

    She was awarded a gift check of 100,000 Bigo Beans and a trophy for her achievement. Tracey expressed her gratitude for representing the Philippines in the historic event and for sharing her experiences with different girls from Asia.

    “I am grateful to represent the Philippines in this historic event and was lucky to share these memories and experiences with different girls from Asia. I was surprised to find out that I was the Bigo fan favourite, garnering the most votes from supporters across the region. I had an amazing and fun time and am thankful for being given a platform to inspire others and elevate trans beauty on a global stage.”

    Slay Model Search Asia 2023, helmed by international model management agency, Slay Model Management, was launched in partnership with global livestreaming platform Bigo Live Philippines and renowned global cosmetics brand MAC Cosmetics.

    The finale event on 27 April, saw 24 model contestants strutting the runway, showcasing their beauty, confidence, grace and creativity in different challenges and rounds of the competition.

    The brand new talent search competition made history as it featured trans women from all over Asia, and was aired on ABS-CBN and Bigo Live attracting thousands of viewers and supporters in the Philippines and worldwide.

    Out of 24 participants from the region, 13 contestants were from the Philippines and drew in participants from across Southeast Asia including Thailand, India, Malaysia, Vietnam and Indonesia.

    In the Semi-Finals, only the top 12 contestants were shortlisted, with six of them from Philippines, namely, Tracey Dela Cruz, KC Cusi, Louell Celis, Durian Bautista, Abby Ecalnir and Lauren Sanz (in the order they were called).

    The second runner-up was Sauce Chulalakkul from Thailand and the first runner-up was Abby Ecalnir from the Philippines. Nana Jantarat from Thailand was crowned as the Slay Model Search Asia 2023 Winner.

    As the winning model, Nana brought home a million’s worth of prizes including a modeling contract and a gift cheque of 1 million beans from Bigo Live.

    The event also featured an esteemed panel of judges including notable celebrities and personalities such as Vice Ganda and Karylle, the hosts of ‘It’s Showtime’, Carole Cuasay Tagle, magazine editor and stylist, and Josh Yugen, multi-awarded writer, magazine owner, and National Director for three franchises of the Miss Universe Organisation.

    “We would like to congratulate all the talented and beautiful finalists and winners of the Slay Model Search Asia 2023. Bigo Live is proud to be a major sponsor of the inaugural modeling competition, celebrating and elevating trans women in Asia. At Bigo Live, we remain committed to creating a safe and respectful space for our trans and LGBTQ+ community to connect, listen and support each other,” said Chancy Chen, Country Manager of Bigo Live Philippines.