Filipino fintech lender Skyro has launched a nationwide brand campaign titled “I-Skyro Mooo!” to signal its expansion into everyday spending, routine purchases, and broader financial services.
Building on a recent brand refresh in the Philippines—its first global market to adopt the new look—the initiative highlights Skyro’s shift from traditional point-of-sale financing toward a full-spectrum consumer credit ecosystem.
The company currently serves over 7 million registered users, manages a credit portfolio exceeding $200 million, and achieved operating break-even in the first half of 2026.
As part of the rollout, actress Jennylyn Mercado joins her husband, Dennis Trillo, as Skyro’s newest brand ambassador. The pair headlines “Skyromance,” a series of digital films showcasing everyday financial scenarios where consumers manage routine and planned expenses.
The campaign integrates Skyro’s expanded suite of financial services designed for varied consumer needs:
- Product Loans: Financed solutions tailored for major planned purchases, including appliances and electronics.
- Cash Loans: Direct liquidity options providing financial flexibility for immediate funds.
- SkyroCredit: A reusable line of credit featuring cash-back rewards for daily expenses, grocery shopping, and routine dining.
“We want Skyro to feel naturally present in the financial moments that come up in people’s lives,” said Iya Lelyanova, Head of Marketing at Skyro. “That can be something as simple as paying for groceries or a meal, something bigger like replacing an appliance or buying a new phone, or having access to cash when customers need more flexibility. With SkyroCredit, customers can also get more value from everyday purchases through cashback.”
“With ‘I-Skyro Mooo!’, we wanted to express that in a way that feels familiar, simple, and easy to remember. Whether the purchase is big or small, we want Skyro to become something people naturally think of as one of the ways they can pay,” Lelyanova added.
Skyro entered the Philippine market in 2022 as a mobile-first point-of-sale financing provider. Since then, the company has grown its physical presence to more than 10,000 partner retail locations nationwide while scaling its digital credit offerings.
The multi-channel campaign will roll out across outdoor media, digital platforms, social channels, creator partnerships, retail points, and on-ground activations.
To discover more ways to I-Skyro mooo!, visit skyro.ph and follow Skyro on Facebook, Instagram, YouTube, LinkedIn, and TikTok.
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