Trendpop intros product for brands who want to go viral

The power to reach new audiences through short form social video is now in the hands of brands, agencies, and record labels with the new plan offering.

Trendpop, a short-form social video marketing data and insights platform, has launched a self-service subscription service to help record labels, influencer marketing agencies, and brand marketers comprehend and act on what makes a video go viral. Yoav Zimmerman, the CEO of Trendpop, and Jonathan (Yoni) Ben-tzur, the CTO, made the announcement today.

By revealing the secrets of what it takes to go viral on short-form social video platforms, Trendpop is causing a disruption in the social video marketing landscape.The platform has only been accessible through private invitations up until this point.

This new platform gives everyone access, making it less or no longer necessary to go through a manual process to find out which videos, sounds, creators, and hashtags are about to become the next big thing.

Marketers can sign up today at trendpop.com to use Trendpop to identify viral trends and emerging creators in real-time, pinpoint key signals that contributed to their success, and predict what will fuel future growth. Marketers can then leverage these insights to run more effective influencer marketing campaigns or create better original content, and creators can plan their next viral video.

The self-serve subscription offering enables anyone to access the freshest data as Trendpop monitors millions of social video posts per day, having analyzed over 2 billion data points to date. The Trendpop database currently contains over 170 million creators, 90 million sounds, 40 million hashtags, and over 2 billion videos – with 3-4 million new videos being added to the platform everyday.

Data is constantly processed and aggregated in near real-time to provide statistics as fast as possible, allowing Trendpop to discover trends as they are starting out, with many getting identified at as few as 50 videos posted. Trendpop’s AI systems help identify both viral and up-and-coming trends on TikTok to continuously monitor so that you can see the breakdown of a trend as it’s happening.

“In a social media world shifting to vertical video and algorithmic feeds, it is vitally important to adapt to survive,” said Zimmerman. “Our mission is to help creators and brands authentically grow their audience in this new landscape, and with our new self-serve offering, anyone can take advantage of the Trendpop platform.”

“With the launch of self-serve, we’re thrilled that Trendpop is more accessible than ever before to the brands and marketers working within the Creator Economy. Trendpop continues to solidify its status as a must-have tool for any company that needs to keep pace with the culture on TikTok,” said Collab Co-CEO Tyler McFadden.

While Trendpop is currently focused on TikTok, the company is taking a huge bet on short-form social video in general. The future of Trendpop envisions an all-in-one platform which allows digital marketers to win not only on TikTok, but on other emerging short-form social video platforms as well – most notably Instagram Reels and YouTube Shorts – making Trendpop the ultimate marketing tool for influencer marketing.

Marketers can sign up for a 7-day free self-service trial before purchasing a subscription at https://trendpop.com/