Turkish manufacturer brings back Hitachi appliances to local shores

Beko Philippines, a leading player in the home appliance industry, has exciting news for Filipino consumers. The company is taking on a new role as the distributor and provider of after-sales services for Hitachi branded home appliances in the Philippine market.

This strategic move comes as Beko Philippines partners directly with Arçelik Hitachi Home Appliances, a joint venture between Arçelik and Hitachi Global Life Solutions, Inc., established in July 2021.

The transition of overseeing Hitachi branded home appliances distribution and after-sales services in the Philippines to Beko Philippines is aimed at ensuring uninterrupted supply and enhancing services for customers in the country.

Gurhan Gunal, Beko Philippines Country Director, expressed the company’s enthusiasm, stating, “We are thrilled to announce that our company has been selected as the new distributor for Hitachi branded home appliances in the Philippines. Our team is committed to upholding the high standards for our premium range and to further enhancing the availability and accessibility of products to customers.”

Hitachi, renowned for its commitment to delivering high-quality life solutions, is dedicated to enhancing the lives of Filipino consumers through cutting-edge technology and unparalleled convenience.

The brand invites households across the nation to experience the “Art of Ease,” a philosophy that embodies comfort, convenience, and quality. Each Hitachi product is designed to contribute to a comfortable, efficient, and enjoyable lifestyle, reflecting the brand’s dedication to excellence.

The relaunch of Hitachi Home Appliances in the Philippines signifies a significant milestone in the brand’s journey to provide exceptional quality and performance to its customers.

Each Hitachi home appliance is a testament to the fusion of traditional Japanese attention to detail and a commitment to excellence. By seamlessly blending technology and lifestyle, Hitachi offers products tailored to meet diverse needs, bringing practicality and harmony to every Filipino home.

Currently, Hitachi Refrigerators are already available in the Philippines, with plans to introduce new home appliance lineups in the coming months. These new products will embody the same prowess, innovation, and excellence that the Hitachi brand is renowned for, catering to the diverse needs of Filipino consumers.

For more information about Hitachi Home Appliances and to stay updated on the latest releases, visit the official website at http://www.hitachi-homeappliances.com/ph and follow @hitachihomeappliancesphilippines on Facebook and Instagram.

Stay tuned for exciting developments as Beko Philippines and Hitachi collaborate to bring premium home appliances and enhanced services to Filipino households.