Major Filipino telecom lifts curtain on new campaign

In a remarkable stride towards becoming the top-rated mobile network in the Philippines, DITO Telecommunity, the rapidly expanding telecom provider in the country, has unveiled its latest campaign, “DITO SA PUSO KO.”

This campaign features the beloved Filipino stars Dingdong Dantes and Marian Rivera, known for their roles in the highest-grossing Filipino film of all time, “Rewind.” The campaign symbolizes their affection for DITO and the DITOZENS who inspire DITO’s relentless pursuit of exceptional customer satisfaction and digital advancements.

The launch of a heartwarming online video, accompanied by a special rendition of the iconic Filipino song “Dito Sa Puso Ko,” encapsulates the significance of DITO’s recent achievement as the Rated #1 Mobile Network in the Philippines, a recognition bestowed by Ookla, a global authority in network intelligence and connectivity insights.

According to Ookla’s Speedtest Global Index, DITO has made significant strides in network performance, positioning itself as a frontrunner in the telecom industry. This accolade not only underscores DITO’s commitment to enhancing the lives of Filipinos but also highlights its dedication to delivering reliable connectivity and innovative solutions to fulfill their digital aspirations.

Evelyn Jimenez, DITO’s Chief Revenue Officer-Consumer, expressed gratitude for the overwhelming support from DITOzens, emphasizing that the campaign is a tribute to the mutual affection shared between DITO and its subscribers. The Ookla Rated #1 Mobile Network award serves as a testament to the genuine connection DITO has established with its customers, solidifying its position as a trusted telecom provider in the hearts and minds of millions.

Dingdong Dantes and Marian Rivera, renowned for their charm and influence, have joined forces with DITO as the faces of this new chapter in the company’s journey. Jasper Evangelista, DITO’s Brand and Marketing Director, highlighted the couple’s role in inspiring positive change and fostering connectivity across diverse communities. Their partnership with DITO signifies a shared vision of empowerment and nationwide connection through cutting-edge technology.

Reflecting on DITO’s evolution, Jimenez acknowledged the initial challenges of entering a market dominated by established players. With a focus on customer-centric values and a drive to make a difference, DITO has flourished, garnering millions of loyal DITOzens who appreciate the brand’s offerings. This growth is a testament to DITO’s commitment to excellence and innovation in the telecom sector.

As DITO celebrates its achievements and forges ahead with Dingdong and Marian, the company remains dedicated to enhancing its standards and delivering unparalleled customer satisfaction. Jimenez emphasized that this milestone is just the beginning of a journey marked by continuous improvement and a steadfast commitment to providing value-driven products and cutting-edge technology for the Filipino people.