Mega Prime Foods Marks 50 Years with New Leadership and Sustainability Focus

Mega Prime Foods Inc., the company behind the Philippines’ top sardines brand, Mega Sardines, celebrates 50 years of growth and innovation.

Founded by William Tiu Lim, the company evolved from a small fishing group into a global food industry leader.

In 2023, Michelle Tiu Lim-Chan was appointed President and CEO, continuing the family legacy while promoting inclusive leadership and sustainability.

Her leadership reflects a shift in gender representation, aligning with a 2022 PBCWE census showing only 13% of CEOs in the Philippines are women.

Tiu Lim-Chan champions employee empowerment and mentorship, fostering a diverse and supportive workplace.

The company also leads environmental efforts, including the Mega Ocean Clean-Up, which removes sea waste using its fishing boats.

Under her guidance, Mega Prime Foods expanded its portfolio into beverages, introducing Primo Sparkling Juice and Jimm’s Coffee Mix.

As the company honors its legacy, Tiu Lim-Chan drives innovation and inclusivity, shaping the future of Mega Prime Foods for generations to come.