PUMA Hijacks Seoul’s Streetwear Scene with Explosive H-Street Comeback

PUMA launched the reimagined H-Street sneaker with a high-energy streetwear event at LAYER 41 in Seoul, South Korea on May 15.

The celebration fused music, fashion, and futuristic design in a four-day activation dubbed “Future Archives,” spotlighting the brand’s low-profile sneaker legacy.

The event featured collaborations with top Korean creatives including Cold Archive, Inside Tag, EyesMag, and Ring Seoul, alongside a gallery-inspired space honoring PUMA’s track roots.

Celebrities like BLACKPINK’s ROSÉ, Thai star Win Metawin, and K-pop icons Juyeon and Yeji graced the event, boosting buzz for the launch.

Originally introduced in 2003, the PUMA H-Street makes a comeback with its 2025 edition inspired by early 2000s sprint spikes and available in two striking colorways.

A limited release of the H-Street in OG Fizzy Green/PUMA Silver is now available in the Philippines, with more pairs dropping this June via PUMA.com and select stores.