TCL Rolls Out Gimmicky “Cool Truck” to Distract Filipinos from Record Heat and Soaring Power Bills

TCL launched its first-ever “Cool Truck” in the Philippines to promote its FreshIN 3.0 inverter air conditioner while offering temporary relief from extreme summer heat.

The truck will park at Fort Santiago in Intramuros from May 10 to 17 and at Trinoma Mall from May 18 to 24.

The mobile activation lets visitors experience TCL’s cooling tech in makeshift “rooms” fitted with FreshIN 3.0 units and other smart appliances.

The units feature Offline Voice Control, T-AI 37%+ Energy Saving tech, and QuadruPuri Filters for clean, cost-effective cooling.

The truck includes a co-working space with free Wi-Fi, a Book Nook area for relaxing, and a reflex game booth for a shot at TCL freebies.

The activation comes as Filipinos endure one of the hottest summers on record, with temperatures exceeding 40°C and electricity costs climbing.

TCL says the truck demonstrates how its cooling products deliver comfort and efficiency in real-world settings, not just showrooms.

For more details, visit https://www.tcl.com/ph/en.