From Pineapple Power to Profit Paradise: Del Monte Philippines Peels Off a Juicy FY2025

MANILA — Del Monte Philippines, Inc. (DMPI) reported a sweet performance in fiscal year 2025, showing that pineapples and packaged goods can still pack a punch in both domestic and global markets.

The company, a unit of Singapore- and Philippine-listed Del Monte Pacific Limited (DMPL), saw its earnings before interest, taxes, depreciation, and amortization (EBITDA) rise by 40 percent to ₱8.6 billion, as it rode on a surge in international sales and strong local demand.

Total sales climbed 14 percent year-on-year to ₱44.2 billion, with international markets contributing a hefty ₱19.5 billion—a 22 percent jump driven by exports of fresh pineapples and packaged products.

In North Asia, the brand not only increased its presence—it conquered it, boosting its market share for fresh pineapples to a commanding 53 percent.

The domestic front held its own as well, with Philippine sales rising 6 percent to ₱21.4 billion, fueled by steady demand for juices, fruits, and culinary staples.

Del Monte Juices staged a comeback with revitalized campaigns touting the health benefits of its 100% Pineapple Juice, marketing variants like Heart Smart, Fiber Enriched, and ACE as everyday wellness drinks rather than just refreshers.

New drinks such as Fruity Zing and Fit ‘n Right Green Apple added some fizz to the company’s performance, as Del Monte carved out more room in the highly competitive ready-to-drink market.

Not to be outdone, Del Monte Mixed Fruits found new life beyond the holiday table, rebranding itself as an everyday indulgence for Filipino households celebrating birthdays, milestones, or simply dessert time.

“Our strong performance this year reflects the power of connecting with consumers through purposeful, insight-driven marketing,” the company said in a statement.

Del Monte’s strategy was simple but effective: deepen consumer loyalty by making its products relevant in daily life, not just special occasions.

On the export front, DMPI’s growth was led by markets in China, South Korea, and Japan, where the premium S&W Deluxe Pineapple became a rising star, accounting for a growing share of fresh fruit exports.

The brand also saw solid gains in Europe and the Americas, where demand for packaged pineapple and industrial food products expanded steadily.

According to Luis Alejandro, DMPI President and Chief Operating Officer, the stellar fiscal performance was no accident.

“Our strong fiscal year 2025 results reflect the deep commitment and hard work of our team, and our relentless focus on consumer engagement, innovation, and cost efficiency,” Alejandro said.

“An EBITDA growth of 40% is not just a number—it’s a testament to our resilience and adaptability in an ever-changing business landscape,” he added.

Del Monte has been doubling down on its health-first branding and product innovation, key trends that have been accelerating in the food and beverage industry since 2020.

Global food and nutrition reports from 2021 to 2024 noted a steady shift toward functional beverages and plant-based alternatives, a market that Del Monte appears keen on dominating.

Looking ahead, DMPI aims to continue squeezing value from both domestic and export markets, while sharpening its edge with innovation and digital engagement strategies.

If pineapples were once just something you sliced at Christmas, Del Monte’s FY2025 performance proves they’re now a year-round recipe for success—and maybe even a corporate fruit bowl MVP.