RLC Residences Tops Purchase Intent Rankings, Strengthens Market Leadership

RLC Residences has emerged as the top residential condo brand in the country when it comes to purchase intent among prospective homebuyers over the next two to three years, according to a recent study by Kantar.

The residential arm of Robinsons Land topped the survey’s metrics for both Top-of-Mind Awareness and Purchase Intent, highlighting the brand’s strong market presence and conversion capability, particularly in the mid-tier condominium segment.

The Kantar study polled 1,035 property seekers from socio-economic class ABC1 households across NCR+, including Cavite, Rizal, Pampanga, and Cebu.

Respondents were male and female decision-makers aged 25 to 60 actively searching for a residential condominium from a developer, with clear plans to buy within the next few years.

Among these respondents, RLC Residences ranked highest in brand recognition and was the most preferred choice for future purchases.

Notably, those who had interacted with property agents highlighted the developer’s strong reputation for customer service, flexible payment options, and digital condo services.

Many also cited personal referrals, agent knowledge, and the brand’s perceived value for money as major factors in their preference.

“The recognition affirms our commitment to being a brand that listens, understands, and delivers on what today’s Filipino home seekers truly value,” said John Richard Sotelo, Senior Vice President and General Manager of RLC Residences.

He emphasized the brand’s goal of making every step of the homebuying experience personal and supportive.

The achievement comes just four years after the company’s 2021 relaunch, which unified Robinsons Luxuria, Robinsons Residences, and Robinsons Communities under one cohesive brand.

By 2022, RLC Residences had already climbed to third in Top-of-Mind Awareness and has now reached the top spot in 2025, significantly ahead of schedule in its 10-year strategic goal.

“This is a big milestone for us,” said Karen Cesario, Marketing Head and Chief Integration Officer.

“To get here in just four years is something we’re incredibly proud of,” she added, attributing the brand’s rapid growth to its unwavering focus on addressing homebuyers’ evolving needs.

RLC Residences currently boasts a diversified portfolio designed to meet the lifestyle demands of modern homeowners.

Its flagship developments include Le Pont Residences in Bridgetowne, Mantawi Residences in Mandaue City, and Sierra Valley Gardens in Cainta, Rizal.

Other key projects include Woodsville Crest in Parañaque, SYNC along C5 for young professionals, and MIRA in Quezon City for growing families.

To further connect with buyers, the brand hosted the RLC Residences Expo 2025: Hello, Home, Forever, a three-day event offering immersive property showcases and expert consultations.

Held at Bridgetowne, the expo served as an interactive platform for potential homeowners to explore RLC’s full range of offerings and get insights into the purchase journey.

Beyond real estate, RLC Residences also invests in community-building through its Raising Little Champions initiative, which supports young athletes via IRONKIDS Philippines and a junior triathlon program.

The program fosters resilience, teamwork, and discipline among children while uniting families through shared experiences and sportsmanship.

Sotelo credited the brand’s success to the trust and loyalty of its clients and partners.

“We owe this to our clients and partners who continue to trust us with one of the most important decisions of their lives—finding a home,” he said.

Their confidence, he added, drives the company’s continuous efforts to innovate and serve the evolving needs of Filipino families.

With an expanding footprint, top-tier customer satisfaction, and purpose-led campaigns, RLC Residences is redefining the residential real estate experience in the Philippines.