TCL Keeps the Throne: Philippines’ Favorite TV Brand Dominates Again (and We’re Not Just Watching)

TCL has tightened its grip on the Philippine television market, holding the No. 1 spot in the panel TV brand category for the second consecutive year.

The latest Annual Cumulative Market Share Data from TRS Research confirms TCL’s dominance, highlighting its lead in both value and volume across the country’s competitive TV sector.

The milestone coincides with TCL’s 25th anniversary in the Philippines, cementing its status not only as a household name but also as a global leader in TV innovation.

The brand’s success extends beyond mainstream models, with TCL claiming the top position in the premium QLED television segment, according to the same TRS study.

Globally, TCL has achieved three No. 1 rankings from market research company Omdia in 2024, leading the way in ultra-large TVs, Mini LED TVs, and Google TV shipments.

Omdia data revealed that TCL commanded a 22.1 percent global market share for 85-inch and larger TVs, showcasing its strength in the growing ultra-large screen category.

The company also captured a 28.8 percent share in Mini LED TV shipments, solidifying its hold on one of the fastest-growing segments in the industry.

TCL has maintained the top spot for Google TV shipments worldwide from 2021 through 2024, driven by its deep integration of smart software and advanced display technologies.

Peter Chen, CEO of TCL Philippines, expressed gratitude to Filipino consumers, attributing the company’s continued success to its commitment to pushing technological boundaries.

“TCL has truly become a trailblazer, driven by an unwavering commitment to innovation, pushing beyond limits to develop cutting-edge, sustainable technologies,” Chen said.

He emphasized that the brand’s growth is anchored on making premium technology accessible to more households while delivering immersive viewing experiences.

To mark its 25th year, TCL is focusing on next-generation displays such as Mini LED, which promises brighter, sharper visuals and enhanced durability compared to conventional panels.

In the Philippines, TCL’s partnership with Google TV has resonated with tech-savvy consumers, combining AI-driven content recommendations with the brand’s proprietary display innovations.

The company is also riding a wave of global momentum with its long-term partnership with the International Olympic Committee, a deal that runs through 2032.

The collaboration will see TCL delivering its technologies to the Olympic Games, from digital displays in stadiums to advanced appliances in Olympic Villages.

TCL will also support the IOC’s “Athletes Moments” initiative, which allows competitors to connect with their families immediately after their events.

“The partnership reflects TCL’s vision of inspiring billions while contributing to a sustainable future,” Chen said.

Industry experts note that demand for ultra-large TVs is expected to grow significantly, with global shipments of 80-inch and larger screens projected to rise by more than 30 percent annually through 2025.

TCL, which introduced the world’s first Mini LED TV in 2019, is investing heavily in refining this technology to offer superior brightness, contrast, and viewing angles.

With the brand’s continuous expansion, Filipino consumers can expect more feature-packed models that balance style, performance, and affordability.

TCL’s leadership in both entry-level and premium categories suggests it is well-positioned to define the future of home entertainment in the Philippines.

By combining smart ecosystems, sustainable practices, and cutting-edge screen technologies, TCL is not just selling televisions — it’s shaping how Filipinos experience entertainment at home.

As the company looks ahead, its message is clear: the screen is getting bigger, the picture sharper, and TCL isn’t done winning just yet.