7 Highlights from Shuvee Etrata’s New Role as Femme Brand Ambassador

Rising star Shuvee Etrata has officially joined local hygiene brand Femme as its newest ambassador, fronting the “Femme Era” campaign that blends affordability, practicality, and confidence for modern Filipinas. Here are the seven things you need to know about this partnership:

1. The campaign champions practicality
The “Femme Era” movement is built on one belief: smart spending does not mean compromising on quality. Femme highlights the value of thoughtful hygiene choices that balance comfort, reliability, and affordability.

2. Shuvee embodies the modern Filipina
From Pinoy Big Brother: Celebrity Collab Edition to her rise as a TikTok creator, Shuvee’s story reflects resilience and relatability. Femme sees her as the face of today’s Filipina—confident, ambitious, and authentic.

3. Femme caters to multitasking women
From raketeras to students and young professionals, Femme has long positioned itself as a brand for women juggling multiple roles. Its product range supports their busy lives with everyday practicality.

4. Over 20 years of affordable hygiene care
Femme has been a trusted household name for two decades. Known for tissues, cotton, and hygiene basics, the brand has expanded into feminine care essentials like sanitary napkins, pantyliners, and menstrual pants.

5. Shuvee’s personal message reflects the brand’s spirit
“I’m excited to begin my Femme Era with a brand that values practicality and encourages women to live confidently every day,” Shuvee said, highlighting how Femme aligns with her own lifestyle and career values.

6. The partnership was made official in Taguig
The collaboration between Femme and Shuvee was sealed through a formal contract signing held at the SCPA Main Office in Taguig City.

7. Femme promotes intentional living
Marketing Communications Manager Jazel Marielli A. Ramos Yeo explained that working with Shuvee reinforces Femme’s belief that practicality is not about settling for less—it’s about making choices that allow women to live well and with confidence.

Shuvee Etrata’s partnership with Femme reflects more than just a brand campaign. The “Femme Era” symbolizes empowerment, smart choices, and confidence in everyday living—values that resonate with modern Filipinas across generations.

To explore the full range of Femme products and follow Shuvee’s journey, visit https://scpa.com.ph/.