Lenovo Shifts Gears into Racing with Bold Move into Global Karting Scene

Tech giant Lenovo has officially joined the world of motorsports as the title sponsor of the newly renamed Lenovo Kalì Kart Team.

In partnership with Gruppo CRG, the deal introduces cutting-edge AI, data analytics, and advanced telemetry to karting while grooming future racing stars under 16.

With a legacy of producing champions like Michael Schumacher, Lewis Hamilton, and Max Verstappen, Kalì Kart will now leverage Lenovo’s high-performance technology to shape the next generation of Formula 1 hopefuls.

The team makes its debut at the FIA Karting World Cup in Cremona, Italy, on September 28.