InDrive Rolls Out Super-App Strategy: 8 Things You Need to Know About Its Bold Expansion

InDrive, the ride-hailing app famous for letting riders and drivers haggle on fares, is no longer just about rides. The Mountain View-based company is shifting gears toward becoming a full-fledged super-app, starting with grocery deliveries.

With 360 million downloads and over 6.5 billion global transactions, InDrive is already the world’s second most-downloaded ride-hailing app after Uber. Now, it wants to dominate even more of your daily life.

Here are the key highlights of InDrive’s next big move:

1. From rides to groceries
The first step in InDrive’s super-app journey is grocery delivery. The company launched the service in Kazakhstan, offering 5,000+ items and a 15-minute delivery promise. Early pilot runs delivered impressive results, with users averaging five grocery orders per month.

2. A fast-growing delivery segment
In 2024 alone, InDrive completed over 41 million delivery orders, with another 14 million in just Q2 2025. That rapid growth pushed the company to prioritize groceries as its expansion spearhead.

3. Why Kazakhstan came first
Kazakhstan is not just another test market. It’s Central Asia’s biggest economy, where InDrive also houses its largest workforce and R&D hub. A Dealroom report showed the company grew 44% in Kazakhstan in the past year, while the country’s tech ecosystem soared to a $26 billion valuation.

4. Competing with local grocery apps
Kazakhstan already has grocery delivery services, but InDrive is banking on affordability as its main weapon. Its strategy is to become the Aldi of online groceries, addressing gaps in access and cost-conscious shopping.

5. More verticals on the way
Groceries are just the beginning. InDrive plans to roll out more services over the next year, including financial services for drivers and passengers, micro-mobility, and partnerships with local mom-and-pop shops.

6. $100 million investment war chest
InDrive has set up a venture and M&A fund worth $100 million, with 30% already deployed to fuel its super-app strategy. One example: its December investment in Pakistan’s grocery startup Krave Mart.

7. India remains a puzzle
While InDrive thrives in markets like Pakistan, its performance in India has been mixed. Downloads dropped 22.6% year-on-year, even as rivals like Uber, Ola, and Rapido grew. Safety concerns and exploitation of the bidding model remain key hurdles to overcome.

8. Aiming for loyalty through AI and accessibility
InDrive believes its super-app will stand out by integrating AI for personalization, accessibility for people with disabilities, and localized services. “The more customers use you, the more loyal they become,” said Andries Smit, InDrive’s chief growth business officer.

With groceries now on the menu and more services to follow, InDrive is positioning itself as the go-to digital ecosystem for cost-conscious users across emerging markets.