AnyMind Group Snags Double Win at Mob-Ex Awards 2025 with Bear Brand Campaigns

AnyMind Group continues to prove it’s a force in digital marketing, taking home two trophies at the Mob-Ex Awards 2025. Partnering with Nestlé Philippines, the company showcased how gamified mobile experiences can transform brand engagement. Here are the highlights from their big night.

1. Two Awards, One Campaign

The Bear Brand Sterilized 2 Player Connected Device Game earned Silver for Best Mobile Gamification Campaign and Bronze for Most Innovative Use of Mobile, a double recognition that cements AnyMind’s creative edge.

2. Turning Ads Into Play

Instead of traditional ads, the campaign brought an interactive, game-like experience that drew players in, proving that marketing can be both fun and effective.

3. A Win for Creativity and Data

Philippines Country Manager Mayi Baviera said the awards affirm AnyMind’s approach of combining creativity, data, and technology to deliver campaigns that entertain and deliver business results.

4. Building on Past Success

These wins add to a growing trophy case, including:

• Grand Prix / Best in Show at the POKKT Awards 2023 for Unilever Tresemmé
• Enabling Technology Company of the Year at MMA SMARTIES Philippines 2024
• Multiple wins across digital, social, and video-driven campaigns

5. More Nods at Mob-Ex 2025

AnyMind didn’t just win—they were also shortlisted across four more categories, including Best Use of Personalisation for Maggi Kari and Best Use of AR/VR for Chupa Chups.

6. A Partner of Choice for Brands

These achievements strengthen AnyMind’s position as a go-to partner for companies seeking to connect with audiences through immersive, data-powered campaigns.

7. Backed by Global Reach

Founded in 2016, AnyMind operates in 15 markets with 2,000+ staff and clients ranging from global enterprises to local brands, making their strategies both worldwide in scope and tailored in execution.

8. Innovation Through BPaaS

At the core of AnyMind’s model is Business-Process-as-a-Service (BPaaS), which combines technology with operations to help brands scale, optimize, and innovate across the digital landscape.

The Bottom Line
AnyMind Group’s latest wins show how gamification is reshaping mobile marketing. With a proven track record, global reach, and a tech-powered model, the company is well-positioned to lead the next wave of digital brand experiences in the Philippines and beyond.