Bank Marketing Association of the Philippines (BMAP) names 2026 officers and board of trustees

The Bank Marketing Association of the Philippines (BMAP) has named its officers and board of trustees for 2026, composed of senior marketing and corporate affairs leaders from major banking institutions.

Founded in 1974, BMAP is a non-stock, non-profit organization dedicated to advancing the practice of bank marketing through industry collaboration, professional development, and standards-setting initiatives.

Elected as President is Catherine P. Santamaria, Senior Vice President and Chief Customer & Marketing Officer of the Customer & Marketing Group at the Bank of the Philippine Islands.

Joining her in the executive leadership team are:

• Aileen Marie A. Vallesteros, Vice President, China Banking Corporation
• Judith C. Songlingco, Secretary, Philippine Business Bank
• Jean Valen W. Yu, Treasurer, RCBC
• Edelyn H. Castro, Auditor, Maybank Philippines, Inc.
• Supporting the officers is the 2026 Board of Trustees:
• Mai Gacilo Sangalang, Director for Industry Relations & Banking Code and Financial Inclusion; Standard Chartered Bank
• Catherine Rowena B. Villanueva, Director for Programs; Land Bank of the Philippines
• Eric H. Montelibano, Director for Membership; CSBank
• Jennifer Y. Ng, Director for Ways & Means; Philippine National Bank
• Angeline Marie B. Angeles, Director for Publicity & Digital Marketing; GoTyme Banking Corporation
• Maria Luz E. Javier, Election Chair; Avanza, Inc.

Santamaria said the Association will continue strengthening collaboration and elevating professional standards across the industry.

“We look forward to working closely with our members to advance excellence and foster meaningful industry dialogue in the year ahead,” she said.

In 2026, BMAP continues its efforts to elevate standards and strengthen the strategic impact of marketing across the Philippine banking and financial services sector.

For more information, visit www.bmap.org.ph.