iProov promises to stop fake hires and cyber fraud, but can it deliver?

iProov on Tuesday launched its Workforce Solution Suite, a new set of biometric identity assurance tools aimed at helping enterprises defend against deepfakes, stolen credentials and other modern identity-based attacks.

The company said the suite is built to verify genuine human presence during critical digital interactions while also improving operational efficiency across organizations.

It said the platform can be used for remote hiring and onboarding, shared device access, step-up and privileged access, and account recovery.

iProov said the release comes as enterprises continue to invest heavily in Zero Trust security models through single sign-on, multi-factor authentication and passkeys, but still face growing threats because many existing systems are designed to verify credentials, sessions and devices rather than the actual person behind them.

The company cited a range of recent incidents to illustrate the scale of the threat, including the infiltration of more than 300 companies by operatives from OFAC-sanctioned nations using deepfake filters to pass remote job interviews, a $25 million fraudulent transfer linked to a deepfake video call at Arup, and a social engineering call to an IT help desk that led to what has been described as the costliest cyber incident in UK history.

That UK incident was estimated to have caused losses of more than £1.9 billion for Jaguar Land Rover and affected over 5,000 organizations across the country, according to figures cited by the company.

iProov also pointed to a 2025 Gartner survey that found 62% of organizations had experienced a deepfake attack in the past year.

iProov founder and CEO Andrew Bud said modern identity attacks, whether driven by artificial intelligence or traditional impersonation tactics, rely on deception and require stronger methods of human verification.

The company said the Workforce Solution Suite is designed to ensure that a verified and genuine human is present throughout the identity lifecycle.

For remote hiring and onboarding, the system is intended to block deepfake applicants and synthetic identities before employment begins.

For shared device access, it is designed to provide seamless and accountable access across devices without relying on passwords.

For step-up and privileged access, the suite is meant to verify genuine human presence before sensitive approvals or high-risk actions are carried out.

For account recovery, it is intended to restore identity verification to a trusted human from any device without requiring assistance from a help desk.

iProov said the suite is built to address a wide range of human identity risks, including AI-enabled impersonation, social engineering, insider threats and third-party access.

The company said organizations using the suite can expect fewer AI-enabled identity attacks, reduced help desk escalations, and stronger assurance and audit accountability.

iProov added that the solution is designed to work alongside identity and access management, identity governance and administration, and privileged access management platforms.

The company said the biometric inherence factor offers an advantage over knowledge- or possession-based factors because it cannot be lost, stolen or shared and works independently of the device being used.

It added that the suite is aligned with Zero Trust frameworks and conforms with NIST SP 800-63-4, FIDO Face Verification, ISO 30107-3 for presentation attack detection, and CEN 18099 for injection attack detection.