In a strategic move to bolster the Levi’s® brand’s direct-to-consumer presence in the Philippines, the SM Group engaged in discussions with Levi Strauss & Co. (LS&Co.) executive leadership to explore further opportunities in this burgeoning consumer market.
The LS&Co. global leadership team, comprising key figures such as Michelle Gass, President and CEO; Chip Bergh, Vice Chairman of the Board and former CEO; Harmit Singh, Chief Financial and Growth Officer; Nuholt Huisamen, Managing Director of East Asia Pacific; and Sameer Koul, General Manager for Southeast Asia, embarked on a tour of prominent Levi’s® stores alongside SM Group representatives including Teresita Sy-Coson, Vice Chairperson of SM Investments Corporation and Chairperson of SM Retail, and Harley Sy, Director of SM Investments Corporation and Vice Chairperson of SM Retail.
Notable stops included the flagship Levi’s® store at SM Mall of Asia and the branch at SM Makati.
Tessie Sy-Coson expressed optimism regarding the forthcoming expansion of Levi’s® in the Philippines, emphasizing the potential for growth within the retail sector through strategic partnerships with renowned brands like Levi’s®, known for its commitment to sustainable fashion and exceptional quality.
The visit underscored the enduring collaboration between SM Group and Levi Strauss & Co., underscoring the sustained growth trajectory of the Levi’s® brand in the Philippines.
With a market ripe with potential, Levi’s® continues to resonate with Filipino consumers by offering a diverse range of apparel tailored to meet the preferences of denim enthusiasts across the country.
Nuholt Huisamen, SVP and Managing Director for East Asia Pacific at Levi Strauss & Co., highlighted the significance of the Philippine market within their international expansion strategy, reaffirming their dedication to Asia.
The partnership with key players like the SM Group has been instrumental in deepening Levi’s® presence in the Philippines, enabling them to cater effectively to their customer base.
As they strive to position Levi’s® as a lifestyle apparel brand catering to a wide spectrum of consumer needs in the Philippines, collaborative efforts with partners will be pivotal in expanding their reach and accessibility across the country.
This visit forms part of LS&Co.’s broader tour across Asian markets, demonstrating their unwavering commitment to the region and their exploration of growth opportunities, particularly within dynamic markets like the Philippines.
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