Dyson has officially teamed up with AC Milan as the football season kicks off.

The collaboration highlights the Dyson OnTrac™ headphones, marking the company’s debut in the audio market.

Prominent players, including Laura Giuliani and Ruben Loftus-Cheek, will utilize this cutting-edge technology during their training sessions.

This partnership symbolizes a shared ethos of innovation and excellence between two iconic brands.

Jake Dyson, Chief Engineer at Dyson, emphasized the company’s ambition to disrupt the audio industry.

He stated that the OnTrac™ headphones deliver unparalleled sound quality, supported by decades of aero-acoustics research.

With advanced noise cancellation, these headphones are designed to enhance focus, even amid the bustling atmosphere of San Siro on match days.

Maikel Oettle, AC Milan’s Chief Commercial Officer, expressed excitement about aligning with a brand that embodies quality and performance.

The OnTrac™ headphones offer up to 55 hours of immersive listening and customizable features for a personalized experience.

As players embrace this technology, they will not only enhance their training but also express their individual style with over 2,000 design combinations.

This collaboration underscores Dyson’s commitment to blending technology with lifestyle, aiming to elevate both performance and well-being for its users.