Ampverse Group, a key player in the gaming and entertainment industry, has launched Ampverse Pulse, a next-generation marketing agency aimed at transforming brand engagement within Southeast Asia, India, and the MENA region.
This new agency will offer an integrated suite of services for brands and game publishers, leveraging insights from over 600 million fans and partnerships with more than 300 global brands to create impactful marketing strategies.
Here’s our exclusive interview with Charlie Baillie, Chief Executive Officer of Ampverse Group.
What inspired the creation of Ampverse Pulse, and how does it differ from your previous marketing solutions?
A: Ampverse Pulse is a natural evolution of our marketing solutions division where we’ve helped leading brand and game publishers authentically connect to gaming communities. We’ve seen increasing demand from our partners to provide an extended range of services including performance marketing, creative and brand experiences in virtual worlds as part of a fully integrated gaming agency offering that we intend to service moving forward. This ultimately led to the creation of Ampverse Pulse.
How do you plan to leverage your existing partnerships with over 300 global brands in this new venture?
A: We intend to continue to build on our long-standing relationships with our partners by offering new services as part of the broader Ampverse Pulse offering to help them achieve their goals by driving business results when connecting to next-gen consumers.
What role does data analytics play in shaping the marketing strategies offered by Ampverse Pulse?
A: Data analytics plays an important role across many aspects of the Ampverse Pulse offering. This ranges from leveraging the insights garnered from across our portfolio of gaming creators to help shape influencer strategies to the analytics derived from our portfolio of media assets to help shape optimal IP partnerships. And finally, we look at the transactional data from our gaming commerce products to understand the purchasing behaviors of gaming consumers.
How do you measure the effectiveness of your marketing solutions in driving user engagement and acquisition?
A: Depending on the ultimate business objective of our clients we draw on a range of insights from our business intelligence team and in-house analytics tools ranging from brand uplift, engagement, and recall for branding campaigns to those where we measure right through to the point of conversion via conversion tracking when it comes to driving downloads for our game publisher clients.
What trends in youth culture and gaming are you most excited about, and how will they influence Ampverse Pulse’s strategies?
A: We’re excited about the continuing trend for gaming creators to be able to develop a range of products for their fans which lends itself well to forming strategic partnerships with a range of partners across fashion and lifestyle. We also continue to see the convergence of gaming and popular culture which aligns well with some of the media assets in our portfolio such as college rivals that combine gaming and music components. We’re also excited to see how games are becoming immersive platforms to drive, not only brand engagement, but also sell products as evidenced by some of the recent product updates on platforms such as Roblox.
How do you plan to maintain a competitive edge in an increasingly crowded gaming marketing landscape?
A: Ampverse Pulse has the benefit of being part of a wider Ampverse Group ecosystem that also spans owned and operated media assets and a gaming commerce platform. This gives the agency first-hand access to owned and operated gaming communities and the insights that yield, along with a lens on how consumers transact and buy products as seen through our commerce products. By contrast, most other payers in the space tend to provide a traditional service offering which lacks a true competitive advantage
Can you share your vision for how Ampverse Pulse will evolve over the next five years?
A: In five years Ampverse Pulse will be a leading global gaming agency at the forefront of understanding next-generation consumer behavior and how to meaningfully connect with them.
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