Bounty has reaffirmed its commitment to strengthening the Philippines’ food security and advancing agricultural self-sufficiency as the company celebrated its 40th anniversary, underscoring its plans to expand support for local food production and farming communities.
The commitment was highlighted during the company’s milestone celebration on June 25 at Marquis Events Place in Bonifacio Global City, Taguig, where executives, media partners, and industry experts gathered to discuss the state of the country’s agricultural sector, reflect on Bounty’s four-decade journey, and outline its future priorities.
“For four decades, Filipinos have given Bounty a place on their tables, and the biggest way we can pay back their trust is by strengthening the country’s food security. We’re committed to safeguarding food security for all Filipinos through agricultural production and leadership,” said Atty. Kenneth Cheng, CEO of Bounty Fresh Group Holdings Inc. and president of Fresh Group.
The company said food security remains a pressing issue for the Philippines.
According to Bounty, the country ranked 67th out of 113 countries in the 2022 Global Food Security Index, while government efforts have continued through initiatives such as the Department of Social Welfare and Development’s push for greater regional cooperation to promote food security.
To help address these challenges, Bounty said it continues to strengthen local agricultural production through partnerships with Filipino farmers.
The company said it provides farmers with:
- Tools and technological support
- Training and technical assistance
- Access to markets needed to compete sustainably
Bounty said these initiatives are designed to help ensure a stable supply of fresh and safe food while supporting the long-term growth of the Philippine poultry industry.
“We want the whole agricultural sector to thrive together, so we empower thousands of entrepreneurs across the country and help farmers and livestock raisers succeed by providing advanced nutrition, technology, and technical support that improve animal health, productivity, and profitability,” said Rodolfo Abelardo “Polo” Ablazo, general manager of the Commercial Feeds, Agribusiness Group. “When our partners succeed, they help strengthen food security, create jobs in their communities, and ensure Filipino families continue to have access to safe, high-quality, and affordable food.”
Founded in 1986 as a layer farm with 5,000 chickens in Sta. Maria, Bulacan, Bounty has since expanded its operations through investments in grandparent farms, parent stock farms, hatcheries, dressing plants, feed mills, and cool-cell broiler complexes.
In 2023, the company consolidated its operations under the One Bounty structure, bringing together the Bounty Fresh Group, Agribusiness Group, Branded & Value-Added Group, and Restaurant Group to centralize strategy and strengthen collaboration across the organization.
Bounty also continues to expand its consumer presence, with Chooks-to-Go now operating more than 2,200 takeout stores nationwide.
“For 40 years, Filipinos have trusted and allowed us to be part of their meals, so we share our success with everyone who welcomed us to their tables. We will continue to provide comfort food that makes every moment better,” said James Benedict Carreon, president of Restaurant Group.
“Our diverse portfolio of convenient, high-quality, and nutritious products is what makes Bounty a household fixture daily. We will continue to push the boundaries of food innovation, staying true to our commitment to ‘food made better,” added Arch. Edwin Chen, president of Branded & Value-Added Group.
Now recognized as the country’s second-largest poultry integrator, Bounty said it plans to continue investing in innovation and partnerships as it works toward supporting a more resilient and food-secure Philippines.
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