A majority of small and mid-sized businesses in the Philippines have never conducted a formal review of their public relations standing, according to data from BrandComm Asia (BCA). To address this widespread gap in market perception, the Philippine public relations agency has launched a complimentary, website-focused PR Audit service for businesses of all sizes.

The tool is designed to provide companies—ranging from local small enterprises to incoming multinational corporations—with an objective, professional assessment of their media presence and communication health.

“Many brands assume their PR is fine simply because nothing has gone visibly wrong,” said Daphne Sena, PR Accounts Director at BrandComm Asia. “But the absence of a crisis is not the same as having a strong, consistent reputation. We created this audit so that any business, regardless of size or budget, can get an honest, professional look at where they actually stand.”

The automated service evaluates businesses across five core areas:

• Media visibility: Tracks earned media coverage and measures it against industry competitors.
• Brand Story Strength: Assesses the consistency of the company’s voice across its website, social media, press materials, and executive statements.
• Digital Credibility: Examines how effectively the brand’s online profiles, website, search results, and reviews signal trustworthiness to first-time researchers.
• Newsworthiness: Evaluates whether the brand’s current developments and stories are compelling enough to secure organic media coverage.
• Expert Positioning: Analyzes whether the brand and its spokespeople are recognized as go-to industry authorities.

Upon completing the assessment, businesses receive a prioritized list of findings and strategic recommendations within 10 minutes. The service is entirely free, with no obligation to retain the agency’s services.

“We wanted to lower the barrier for businesses to get this kind of insight,” Sena added. “Whether a company is just starting to build its public profile or is a multinational entering the Philippine market, an outside, objective view of their PR is something every brand can benefit from.”

The free PR Audit is currently available to organizations operating across the Philippines. Interested companies can request their assessment online at brandcommasia.com/#consultation or by contacting info@brandcommasia.com.ph via email.