Pru Life UK’s groundbreaking initiative, PRUBabies, has recently been recognized with prestigious Silver and Bronze Stevie Awards for Community Relations/Public Service Communications and Innovative Achievement in Diversity & Inclusion.
In a bid to support parents and safeguard newborns against select infectious diseases, Pru Life UK launched PRUBabies, offering 175,000 free vouchers of PRUMedCare – Select Infectious Diseases coverage for infants aged 7 days to 11 months.
This initiative aims to alleviate the financial burden on families by covering medical expenses related to Dengue, Typhoid, Measles, and Malaria.
Jeresa Caranoo, a mother from Bantayan Island, Cebu, expressed her gratitude towards Pru Life UK for providing her child with free insurance protection. Her testimonial reflects the tangible impact of PRUBabies in empowering parents to secure their newborns’ health and well-being.
The Department of Health’s advisory on the prevalence of infectious diseases, especially during the summer months, underscores the importance of initiatives like PRUBabies in raising awareness and offering financial assistance to affected families.
Pru Life UK’s extensive distribution network, comprising a 42,000-strong agency force and collaborations with local government units, NGOs, and hospitals, facilitated the widespread dissemination of free vouchers across the country.
Partnerships with organizations such as Asia Society for Social Improvement and Sustainable Transformation (ASSIST), FirstGen Corp., St. Scholastica’s Formation House, and various Rotary Clubs and government entities enabled the reach of PRUBabies to underserved communities.
In addition to providing insurance coverage, Pru Life UK conducted combined sessions on financial literacy, climate awareness, and health education in regions like Palawan, known for malaria cases.
This holistic approach demonstrates the company’s commitment to empowering communities with knowledge and resources for a healthier and more secure future.
Allan Tumbaga, Chief Customer and Marketing Officer at Pru Life UK, emphasized the company’s ongoing commitment to making life insurance accessible to Filipino families, particularly newborns who deserve protection from birth.
The availability of PRUMedCare – Select Infectious Diseases coverage through the Pulse app ensures continuous financial security for interested individuals.
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