Jericho Roces was crowned the first LG xboom IDOL on November 7, 2026, capping a music-filled showcase where LG Electronics Philippines introduced its xboom AI speaker lineup at the SM Mall of Asia Music Hall.
Roces was recognized as “The Best xboom Pop Performer” after performing alongside four other finalists from across the country.
The event, titled LG xboom AI: The Future Sounds Powerful, was headlined by internationally recognized K-pop star Sandara Park. P-pop group YGIG also performed.
The Speakers on Show
LG’s latest xboom AI lineup was at the center of the event, featuring the xboom AI Power 9000, 7000 and 5000, along with other speakers in the series.
Guests explored the products through dedicated displays and hands-on demonstrations. Interactive zones for karaoke, dancing, gaming and other activities showed how music can be enjoyed in different moments and interests.
Built around the theme “Global Sound, Local Soul,” the event highlighted the power of music to connect people across cultures and how LG xboom AI’s evolving audio technology can elevate everyday listening. It also spotlighted LG xboom AI’s collaboration with global music artist will.i.am, whose involvement has helped shape the brand’s new direction.
The Competition
The inaugural LG xboom IDOL pop star competition gave aspiring Filipino performers the spotlight. Five finalists from different parts of the Philippines took the stage to showcase their vocal talent:
- Glessil Ann Galigao Tan, Tagbilaran
- Roxanne Orapa Jamora, Davao
- Jayne Raizel T. Sajulla, Iloilo
- Jericho Roces, Manila
- Rachel Ann Clement, Subic
They performed before a panel of guest judges made up of Sandara Park, singer Yael Yuzon and concert director Paolo Valenciano, who brought different perspectives and experiences from the music industry.
Star Power on Stage
Park joined the event to celebrate music, creativity and the shared energy of Filipino audiences. During the program, she shared her personal connection to music and introduced the LG xboom AI experience to local audiences. YGIG, a P-pop girl group, brought its energy to the stage with an engaging performance.
LG’s Message
Mr. Yongwoo Park, Product Director of LG Electronics Philippines, said the company wants to be part of the moments that bring Filipinos together through music.
“One thing I admire about the Philippines is how naturally music brings people together. Whether it’s families singing at home, friends celebrating, or young artists sharing their talent, there’s a genuine love for music here that’s inspiring to see. With LG xboom AI, we want to be part of those moments by bringing powerful sound experiences to more people while supporting the creativity and passion that make the Filipino music scene so special,” said Mr. Yongwoo Park, Product Director, LG Electronics Philippines.
Support for Young Creatives
LG also donated LG xboom AI products to Tuloy Foundation, which was represented at the event by Mr. Jose Perez. The donation aims to support the foundation’s programs and encourage more young people to explore their creative interests through music and the arts.
The event was held in partnership with Billboard Philippines as the official music media partner.
As it builds its presence in the local music scene, LG Electronics Philippines says it continues to bring global sound innovation closer to Filipino audiences while creating spaces where music, creativity and talent can thrive. Its guiding idea: great sound becomes even more powerful when it brings people together and gives more voices the chance to be heard.
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